Our Brand
We're PBS
PBS connects with hundreds of millions of Americans through stories that matter to our lives. Our brand is designed to reach millions of Americans anytime and anywhere, as we have for more than 50 years.
Our Logo
Our iconic Shield reflects our diverse community of viewers, and letterforms are highly legible.
Our logo is made up of a Shield, Profiles, and PBS Wordmark. These elements cannot be separated.
Logo Versions
There are two versions of our logo, a white logo and a blue logo. They can be used interchangeably.
One logo might be used more than the other, depending on the platform and background color or imagery.
The logo .zip file contains files that have been optimized for print (CMYK and PMS) and online (RGB and hex values). For more information see logo guidelines.
White Logo
Blue Logo
Logo Improper Uses
DO NOT:
Do not separate the Profiles, Shield, or Wordmark.
DO NOT:
Do not rearrange the elements of the logo.
DO NOT:
Do not typeset or recreate the Wordmark.
DO NOT:
Do not stretch, distort, or skew the logo.
DO NOT:
Do not use the logo within text
DO NOT:
Do not knock out the Profiles.
DO NOT:
Do not alter the colors of the logo.
DO NOT:
Do not place or embed imagery within the logo.
Color
Our primary palette consists of PBS Blue, secondary blues, and White, as well as primary and secondary accents that complement our logo. Primary accents (Teal, Yellow, and Coral) are to be used minimally to emphasize important content.
PBS BLUE
#2638c4
- C
- 100
- M
- 65
- Y
- 0
- K
- 0
PMS 293
NAVY BLUE
#0a145a
- C
- 100
- M
- 95
- Y
- 0
- K
- 42
PMS 2757
MEDIUM BLUE
#0f1e8c
- C
- 100
- M
- 80
- Y
- 0
- K
- 21
PMS 280
WHITE
#ffffff
- C
- 0
- M
- 0
- Y
- 0
- K
- 0
TEAL
#48d3cd
- C
- 49
- M
- 0
- Y
- 23
- K
- 0
PMS 3252
YELLOW
#ffcf00
- C
- 0
- M
- 9
- Y
- 100
- K
- 0
PMS 109
CORAL
#fe704e
- C
- 0
- M
- 59
- Y
- 50
- K
- 0
PMS 2345
Typography
Typography is a key element used to communicate a unified personality for PBS. Our custom PBS Sans font family is inspired by the Wordmark in our logo. It is human, contemporary, and highly legible.
Imagery
Imagery is at the heart of our brand package and is key to everything we create. Our visual system aims to highlight and elevate the beauty of our content, introducing our audiences to new worlds through immersive experiences and storytelling.
We're Moving
We zoom out and reveal greater context. We also close in and find beauty in the details.
We're Welcoming
We use open, simplified layouts to complement our warm and engaging tone of voice.
We're Bright
We use a vibrant color palette and natural, luminous imagery style.
FAQs
Can I use the PBS logo or PBS Sans wherever I want or do I need permission?
We love that you love our brand and want to use it. The PBS logo, along with PBS Blue and PBS Sans, are trademarked and require permission for use. Please reach out to brand@pbs.org to request permission.
I am using PBS materials and assets that have old logos and branding. Do I need to update everything?
Yes. Please update to the standards outlined here and contact brand@pbs.org if you need guidance.
I see multiple logo colors. Which one should I use?
Our blue and white logos are interchangeable across digital platforms. We recommend using the blue logo on lighter backgrounds, and the white logo on darker backgrounds. Please also note guidelines for contrast within the logo guidelines, as well as specific print use guidelines.
Can I alter the color or presentation of the logo in the style of the asset I'm creating?
No, our logos must be used according to the guidelines and are not open for creative interpretation.
Where do I get info on brand guidelines for my local member station?
Please contact your local member station for their independent brand guidelines.
I'm looking for brand information for PBS KIDS. Where can I find that?
PBS KIDS has its own Brand and Style Guidelines. Please go to pbs.org/brand/pbskids for more information and PBS KIDS assets.
Where can I purchase PBS items like DVDs, T-shirts, etc.?
PBS Shop is the home for PBS-branded merchandise. Although PBS Shop no longer sells DVDs, they are available through major retailers.
I'm a producer and looking for Brand information and assets. Where can I find those?
Digital producers can visit the Source. If you are a broadcast producer, please contact your programming partner or brand@pbs.org.
Contact
Have questions, or not finding the brand asset you're looking for? The Source is home to all PBS brand assets and guidelines.