Brand Mark and Logo
PBS’ greatest asset is its reputation and the brand equity associated with our nationally recognized symbol and wordmark.
The PBS logo contains three elements.
These three elements combined make the logo and should always appear as one.
On air, the PBS logo may appear without the legal registration symbol.
The PBS logo is Black and White.
It may only be reproduced as a white symbol inside a black shield. The logo comes in vertical and horizontal versions,
each available in a classic flat style or a new 3D look.
For consumer facing marketing, please use one of the four official color schemes to enhance and complement the logo.
The idea is that it reflects the color of the background on which it’s used. Please use this knowledge respectively in your design.
For internal uses, the Black and White version is standard.
Black and white should only be used in corporate circumstances or in media specific uses including cross platform compatibility or internal corporate documents. You may choose to use either the flat or 3D look for your design.
Brand Do's and Don'ts
Please use these guidelines respectively for the black and white logo, 3D versions and color schemed variations.
We have four different color schemes. We encourage you to use these as a guideline not as a restriction.
Our official font is PBS Explorer.
Download our brand guide, style guide, fonts and logos.
Copyright© 1995 – 2018 Public Broadcasting Service (PBS). All rights reserved.