PBS Brand Resources

Brand Mark and Logo

PBS’ greatest asset is its reputation and the brand equity associated with our nationally recognized symbol and wordmark.

The PBS logo contains three elements.

These three elements combined make the logo and should always appear as one.
On air, the PBS logo may appear without the legal registration symbol.

img_logo_measurementsimg_logo_measurements

The PBS logo is Black and White.

It may only be reproduced as a white symbol inside a black shield. The logo comes in vertical and horizontal versions, 
each available in a classic flat style or a new 3D look.

img_logo_versionsimg_logo_versions

For consumer facing marketing, please use one of the four official color schemes to enhance and complement the logo.

The idea is that it reflects the color of the background on which it’s used. Please use this knowledge respectively in your design.

For internal uses, the Black and White version is standard.

Black and white should only be used in corporate circumstances or in media specific uses including cross platform compatibility or internal corporate documents. You may choose to use either the flat or 3D look for your design.

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Brand Do's and Don'ts

Please use these guidelines respectively for the black and white logo, 3D versions and color schemed variations.

The logo should always stand apart from the background.

The PBS logo is to stand on its own.

The PBS logo is to stand on its own.

Make sure the profile symbol is always white.

We have color palette and media variations of the logo.

When used internally, the word mark can only be black or white.

Do not reverse or invert the colors to fit your design.

Do not incorporate the logo into numbers.

Do not incorporate the logo into text.

The white profile symbol should never be transparent.

Do not change the colors of the logo to fit your design.

Do not change the color of the logo to fit your design.

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[unex_ce_button id="content_95d717e7t,column_content_1ecb2qhsk" button_text_color="#ffffff" button_font="light" button_font_size="18px" button_width="auto" button_alignment="center" button_text_spacing="0px" button_bg_color="#00aaeb" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="3px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.dropbox.com/sh/jcflohixczhecrf/AABsuSOhyMXOM-CC9TPUaxyGa?dl=1" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Download Style Guide[/ce_button]

Color Palettes

We have four different color schemes. We encourage you to use these as a guideline not as a restriction.

Orange

img_color_orangeimg_color_orange

Blue

img_color_blueimg_color_blue

Magenta

img_color_magentaimg_color_magenta

Green

img_color_greenimg_color_green
[unex_ce_button id="content_36gvnqq62,column_content_o64hd30h6" button_text_color="#ffffff" button_font="light" button_font_size="18px" button_width="auto" button_alignment="center" button_text_spacing="0px" button_bg_color="#00aaeb" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="3px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.dropbox.com/sh/jcflohixczhecrf/AABsuSOhyMXOM-CC9TPUaxyGa?dl=1" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Download Style Guide[/ce_button]
[unex_ce_button id="content_36gvnqq62,column_content_1ecb2qhsk" button_text_color="#ffffff" button_font="light" button_font_size="18px" button_width="auto" button_alignment="center" button_text_spacing="0px" button_bg_color="#00aaeb" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="3px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.dropbox.com/sh/4qs5aswawpgxn3m/AAA5B9co-2FlwqOPJundJYfka?dl=1" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Download Brand Guide[/ce_button]

Typography

Our official font is PBS Explorer.

img_typographyimg_typography
[unex_ce_button id="content_nj9kvftfb,column_content_o64hd30h6" button_text_color="#ffffff" button_font="light" button_font_size="18px" button_width="auto" button_alignment="center" button_text_spacing="0px" button_bg_color="#00aaeb" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="3px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.dropbox.com/sh/lj07v6gykychy81/AADhe8yHT1ydVRov_kxqy4Fra?dl=1" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Download Font[/ce_button]
[unex_ce_button id="content_nj9kvftfb,column_content_1ecb2qhsk" button_text_color="#ffffff" button_font="light" button_font_size="18px" button_width="auto" button_alignment="center" button_text_spacing="0px" button_bg_color="#00aaeb" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="3px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.dropbox.com/sh/jcflohixczhecrf/AABsuSOhyMXOM-CC9TPUaxyGa?dl=1" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]Download Style Guide[/ce_button]

Download Assets

Download our brand guide, style guide, fonts and logos.

[unex_ce_button id="content_j7oqvi695" button_text_color="#ffffff" button_font="light" button_font_size="18px" button_width="auto" button_alignment="center" button_text_spacing="0px" button_bg_color="#00aaeb" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="" button_border_radius="3px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.dropbox.com/sh/10r0b3uvzqvw2rk/AAD8Dx8F7mx0-YlHpvmJMe0ea?dl=0" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]Animated PBS Logos[/ce_button]

Contact and Help

If you need help using any of our creative assets or have any general brand questions,
please contact a member of our brand team at brand@pbs.org.

Copyright© 1995 – 2018 Public Broadcasting Service (PBS). All rights reserved.