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I, Cringely - The Survival of the Nerdiest with Robert X. Cringely
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#25 - 2008
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#25
OUTCOME: Pending
December 17, 2008

Apple's Up, Will Challenge MS Office Juggernaut

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If Microsoft and Google are down then what's up? Apple! This could play out a number of ways. Apple will certainly continue to grow its Macintosh market share. iPod growth may be softening but the iPhone will make up for that. Still, faced with Android I think Apple will drive its content business through an acquisition in the cheap-or-free networking space (remember it was Apple that came up with WiFi in the first place) to stake some claim on the last mile. But even more importantly, at some time next year Apple will take the gloves off and go head-to-head against Microsoft Office, driving margins down for Redmond and generally making trouble.
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