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STORE WARS: When Wal-Mart Comes To Town
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Lessons: 1 | 2 | 3

LESSON TWO: Role-Playing the Ashland/Wal-Mart Story

  1. Introduction
  2. Standards
  3. Related resources
  4. Method of activity
  5. Method of assessment
  6. Author bio

1. Introduction

The teacher may wish to implement this activity either in replacement of Lesson 1, or in combination with it.

In this activity, students will role-play persons involved in the Ashland/Wal-Mart story in a "talk show" format, demonstrating their knowledge of the implications of this issue as seen through the eyes of the participants.

2. Standards:

This lesson addresses the following national content standards established by McREL.

Civics Standards:
  • Understands about civic life, politics, and government
  • Understands the role of diversity in American life and the importance of shared values, political beliefs and civic beliefs in an increasingly diverse American society
  • Understands issues concerning the disparities between ideals and reality in American political and social life
  • Understands issues regarding the proper scope and limits of rights and the relationships among personal, political and economic rights
3. Related resources for this lesson include:

Ashland and Wal-Mart Websites

Ashland Convention and Visitor's Bureau home page

Ashland city home page

Ashland/Hanover Citizens for Responsible Growth

Wal-Mart home page
Articles About the Impact of Wal-Mart

A story from the Sacramento Business Journal regarding impact of a Wal-Mart store plan in El Dorado County

A Dove Foundation column regarding Wal-Mart's selling of "sanitized" music

A Concerned Women of America story of Wal-Mart censorship of CDs

A story from the New Rules Web site which notes the Ashland/Wal-Mart issue and notes a study of Virginia Wal-Mart stores which notes that when competition is removed, prices in Wal-Marts vary (often by as much as 25 percent)

A reprint of a 1994 Christian Science Monitor story about other communities' fight against Wal-Mart stores in their towns
Organizations Against Wal-Mart

Sprawl-Busters home page

An essay by Sprawl-Busters founder Al Norman regarding the negative effect of Wal-Mart in a community

A July 1999 Sprawl-Busters news flash which includes the Ashland Wal-Mart issue

A Retail, Wholesale and Department Store Union page opposing Wal-Mart

An essay by Tom Meier in Conscious Choice which notes that Wal-Mart jobs are low-paying and money spent at Wal-Mart generally leaves the community in which the store is located
Government Resources and Business Reports

A resource for various state and local government agencies online (State and Local Government on the Net)

Library of Congress page regarding state and local government agencies

An excerpt from the Shills Report on Measuring the Economic and Sociological Impact of the Mega-Retail Discount Chains On Small Enterprise in Urban, Suburban, and Rural Communities
(Note: the entire report's table of contents can be found at http://www.lawmall.com/rpa/toc.html)

In addition, it is suggested that student participants in this lesson conduct their own Web or text based research for materials on the issue. Links included in this activity were gathered primarily from the Google Internet search engine. However, teachers and students can easily use other search engines, or research traditional sources of information if they prefer, or if they have limited access to a classroom Internet connection.
3. Method of Activity:

The teacher may wish to introduce the extension activity in a similar manner to the basic activity, which would include a discussion of the impact of big-box stores.

Prior to watching the program, the teacher can either assign roles to students, or students can self-assign roles. While the program is shown, students can develop information about their specific character.

Roles will include:
  • Tommy Herbert, mayor of Ashland

  • At least one of the town council members (perhaps Franklin Jackson, a Wal-Mart supporter). The teacher may elect to add more council members depending on the size of the group and the number of persons desired to participate in the talk show.

  • Mary Leffler, the head of the Pink Flamingos

  • Jay Weinberg, attorney for Wal-Mart who argued the store's case to the community and the local government

  • Al Norman, founder of Sprawl-Busters, and consultant to the Pink Flamingos

  • Sharon McKinley, supporter of Wal-Mart in Ashland, whose husband and daughter are already employed by Wal-Mart

  • A student should also be designated as the "moderator/host" who runs the talk show and perhaps ensures that participants are given equal time to speak.
It is also suggested that students have an opportunity to expand on a mark made at the 24:30 point in the program that Wal-Mart is the largest music seller in the U.S., however, the policy of Wal-Mart is to sell "edited" music without objectionable lyrics.

Other roles may be added or eliminated from the list above, depending on class size and amount of time the teacher wishes to use on this lesson.

The teacher may decide to include a "representative high school student" from the Ashland community who would be opposed to this policy.

It is also suggested that audience members (the rest of the class, for example) be allowed to ask questions based on affidavits created either from the Web resources listed in the first activity, as well as the program itself. This not only would give an incentive for the participants to "know the roles", but it would also give the audience a feeling of involvement in the talk show through asking questions.

Conducting the talk show:

Students should be prompted that while they may see some interesting (and sometimes outlandish) behavior on television talk shows, inappropriate behavior should not be acceptable in this format. The teacher may want to advise the students that the purpose of their "appearing" on the talk show is to sway public opinion to their view, and that inappropriate behavior will only serve to turn public opinion against their character and their view.

The classroom or area should be arranged in a manner that best fits the format. For example, the teacher may wish to bring in a group of chairs for the participants rather than using student desks. In addition, if technical facilities are available, the teacher may also wish to have the talk show set in a manner that the moderator might use a microphone (preferably a wireless microphone) to allow the audience to ask questions and the participants to answer those questions in a manner similar to professionally produced shows. Also, if facilities allow, students might also be utilized as "technical crewmembers", assisting in such areas as lighting, sound, continuity and so on. If the teacher wishes to save the "show" in archival form, or wishes to duplicate the assignment with several classes, videotaping the show might be desirable.

Participants in the show as well as the audience should be well briefed as to what the facts and issues in the Wal-Mart/Ashland case concern. Obviously, the panel guests will need to have a sufficient knowledge of the roles they have been assigned in order to effectively convince the audience that they "are" that character.

The participants in the talk show may desire to make an opening statement prior to the question/answer period.

4. Method of Assessment:

The teacher will want to develop some sort of strategy for assessing student work in this exercise. Perhaps the best way might be to grade participants on the skills they exhibit in actually "becoming" the character they represent in the talk show. The teacher could also require the remaining students to submit questions to ask the participants prior to the talk show, which could be graded.

It may also be desirable for the teacher to develop a "rubric" to allow for easier grading and identification of criteria for assessment. While the teacher may wish to develop their own rubric and own criteria, a sample rubric is included as a guideline.

5. Author Bio:

Michael Hutchison is a social studies teacher at Lincoln High School in Vincennes, Indiana. He has been recognized nationally for his use of cable television technology in the classroom, and has been recognized as a "Champion Teacher" by Cable in the Classroom. He has contributed several lessons featured on PBS Web pages, and is a member of the PBS TeacherSource Advisory Group.





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