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JUAN TRIPPE |
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Perhaps more than any other individual, Juan Trippe is responsible for the development of the commercial airline industry in the 20th Century. Trippe was a visionary who believed that aviation had the power to connect nations and bring people together. He thought that flying should be affordable for everyone - not just the wealthy. A man of tremendous persuasive ability, he forced an entire industry to follow his lead. After graduation, Trippe attempted a conventional Wall Street career, but soon realized his true passion lay in flying. He began making plans to start a new airline. Based in New York, his company would fly to foreign cities. Backed by rich friends, Trippe opened the offices of Pan American Airways in 1927. Taking advantage of his connections with the political elite, he got Pan Am the first U. S. government air mail routes to the Carribean. As a young man, Juan Trippe - named after his mother's favorite aunt, Juanita - started calling himself Terry, a seemingly more appropriate name for someone from a prosperous family of White Anglo Saxon Protestants. Hoping to negotiate better deals if foreign business associates assumed he was Spanish, Trippe switched back to using the name Juan.
In the early 1950s, aircraft manufacturers were decidedly uninterested in building passenger jets, arguing that jet engines - which had been introduced into military aircraft during World War II - burned too much fuel to be economically viable and that the traveling public was perfectly content flying in propeller airplanes. Juan Trippe disagreed. He thought Pan Am could benefit enormously from the development of large commercial jetliners. Unfortunately for Trippe, the aircraft manufacturers didn't want to make the new planes. Pitting one manufacturer against the other, Trippe lured both Boeing and Douglas into the jet building business. Both companies benefited from Pan Am's orders, but it was Juan Trippe who ultimately was the big winner. He got the large new jet he wanted - the Boeing 707. Pan Am soon had an unheard of 90% occupancy on its fleet of jets. Before retiring, Juan Trippe was ready to take one last gamble. Trippe's goal since the end of World War II had been to transform air travel from an elite experience into one that was affordable for the masses. By the early 1960s, air travel had become so popular that airports were struggling to handle the constant stream of small jets. To solve the problem, Trippe envisioned a jumbo jet, a true oceanliner of the air. Trippe sold Boeing on his idea for the new plane, the 747. The jumbo jet proved to be a huge gamble not only for Trippe, but for Boeing, which had been driven to the brink of bankruptcy developing it. Competing airlines were forced to keep pace with Pan Am and orders for the 747 soon came pouring in. The 747 was the last in a long line of airplanes that Juan Trippe insisted had to be built. By the time Trippe retired in 1968, Pan Am was flying to 85 nations in 6 continents. Trippe died in 1981, his vision of a world where more people flew for less money had become a reality. |
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