The Just Think team put together a quiz so YOU can see how media literate you are.
After you answer each question, click and drag your mouse across the orange bars to reveal the correct answer.
1. How many ads does the average American view each day?
a) 50 ads
b) 200 ads
c) 3,000 ads
d) 10,000 ads
c. 3,000 ads ("Deadly Persuasion" by Jean Kilbourne)
2. On average how many hours of TV do kids watch each week?
a) 7 hours per week
b) 14 hours per week
c) 28 hours per week
d) 42 hours per week
c. 28 hours per week (Center for Media Education)
3. Watching TV is the #1 after school activity for what two age groups?
a) 3-6 years old
b) 6-10 years old
c) 10-17 years old
d) 17-19 years old
b and c. 6-10 and 10-17 (Center for Media Education).
4. At what age do you start understanding the purpose of commercial advertisements?
a) 6 months old
b) 6 years old
c) 16 years old
d) 60 years old
b. 6 years old (Center for Media Education)
5. By the end of high school how many violent scenes has the average person seen?
d. 200,000. The average American teen will have witnessed 16,000 murders on TV by the time they turn 18. (American Medical Association)
6. On prime time television an average of five violent acts per hour are shown. How many do you think are shown per hour during Saturday morning children's television?
d. 26. There are more violent acts shown per hour on kid's morning shows than adult shows after 8 pm. (Center for Media Education)
7. Watching television violence can have lifelong harmful effects on children's behavior?
a. True. The more violence children watch on TV, the more likely they may act in aggressive ways, become less sensitive to others' pain and suffering, and be more fearful of the world around them. (Center for Media Education)
8. Children who watch a high amount of TV have a greater risk of:
b) Earlier involvement in sexual activity
c) Increased alcohol and drug use
d) All of the above
d. All of the above. (Center For Media Education)
9. While 59% of Americans can name The Three Stooges, what's the percentage that can name three Supreme Court justices?
a. 17% (Center For Media Education)
10. A 1998 study found that in a sample of 30 popular game titles -- all manufactured by game giants Sega and Nintendo -- 21% depicted violence directed specifically at women. What percentage portrayed women as sex objects?
c. 28% (University of Central Florida in Orlando author's Helen Morris and Amy Veen)
11. How do you think teenage girls are portrayed in the media?
a) Intelligent human beings
b) Obsessed with boys, shopping, and looks
c) In a variety of shapes & sizes
d) All of the above
b. Obsessed with boys, shopping, and looks. A 1988 report found that teenage girls are stereotypically portrayed as obsessed with shopping and boys and incapable of having serious conversations about academic interests or career goals; and their looks are more important than their brains. (Steenland S: Growing Up in Prime Time)
12. Advertising contraceptives and birth control is not allowed on American TV networks?
True. American networks refuse to allow advertising for contraceptives, which, through education, could prevent untold numbers of pregnancies and STDs. (Strasburg VC: Television and Adolescents)
13. American TV is extremely sexually suggestive.
True. The average American teen views over 14,000 sexual references annually.Less than 175 deal responsibly with human sexuality. (Planned Parenthood Federation of America, 1988)
14. Magazine ads showing female models have an immediate negative affect on a woman's self-esteem.
a. True. After viewing the 'ideal' woman shown in 20 ads from magazines, an experimental group responded immediately with depression and hostility. (University of Toronto, "International Journal of Eating Disorders")
15. Girls who watch excess amounts of TV compared to occasional viewers describe themselves as:
c) too thin
d) too fat
d. too fat.Young women and girls who watched TV frequently were 50% more likely to describe themselves as too fat. (Becker MD, PhD, Anne E.; Harvard Medical School)