Jerry
Flamm
Former Fillmore Resident
Author: Good Life in Hard Times
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On Jewish
Families in the Fillmore
Fillmore was
about as close to the East Side of New York as San Francisco ever
had. It had a highly Jewish flavor. After the fire and earthquake
almost leveled Market Street and burned out the area South of Market,
the Jewish families moved up to McAllister in the Fillmore. That's
how it was first settled. It developed, after the earthquake, into
a bustling commercial strip. The department stores that had been
burned downtown moved up to the Fillmore. From 1906 to 1909, Fillmore
was the main street in San Francisco.
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On the Fillmore
Street Arches
In 1907, fourteen
arches were put up by the Fillmore Street Improvement Association,
which was an association of Fillmore merchants. At the time, it
was called the most highly illuminated street in America. When the
merchants saw that there was an opportunity to establish a good
commercial district, they put up the arches from Fulton to Sacramento
Street. They just threw a flood of light along Fillmore Street.
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On
Bakeries in the Fillmore
McAllister,
from Fillmore to Buchanan, was the guts of the Jewish food shopping
area, with markets, delicatessens, and bakeries. The bakeries were
known throughout the Bay Area. Lagedorf's was especially well-known
for its challah, the twist breads. During the holidays, they'd stuff
them with fruit and sprinkle candy beads on top. Waxman's was famous
for their rye bread. The Ukraine bakery was more of a specialty
place. So those three shops were the heart of the bakery supply
for Jewish customers.
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On the Fate
of the Fillmore Arches
The arches stayed
up until World War II. In 1943, the city had a dim-out because of
the fear of Japanese submarines. You had to turn your lights down
low to a certain intensity. The arches had been constructed so that
they couldn't turn the intensity of the lights down so they had
to turn them off. So the Fillmore Street merchants, in a gesture
of patriotism, offered to take down the arches and contribute the
scrap iron to the war effort. So in 1943, they took the arches down.
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click for larger
image
Photo Credit:
San Francisco Public Library
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