Radio Responds to New Competition from Satellite Radio
declining ratings and competion from new radio technolgies, broadcast companies
are rolling out different styles and formats in attempt to stem the flow of listeners
headed to satellite radio and other new media.
Radio Challenges Traditional Radio
Terence Smith takes a closer
look at the satellite radio industry and how the two-way competition between XM
and Sirius is affecting traditional broadcast radio.
of The Washington Post;
Scott Greenstein, president of Entertainment and Sports at Sirius Satellite
Little Steven Van Zant, host of rock and roll program on Sirius;
Hugh Panero, president and chief executive officer of XM Satellite Radio Holdings
Inc.; and Bob
Edwards, host of news and talk show on XM Satellite Radio.