How-To Economics: Irrational Assurance Tips for Valentine’s Day, Part II


Making Sense

In our efforts to maximize your utility in this ‘Material World’ via behavioral economics, we’re unilaterally extending Valentine’s Day for 24 hours with a second video tip from Duke’s Dan Ariely, who joined us on Making Sen$e as a regular just yesterday. You can follow Dan on his website as well as here. Highly recommended.

This entry is cross-posted on the Making Sen$e page, where correspondent Paul Solman answers your economic and business questions _Follow Paul on Twitter._