Burger King UK
Burger King was founded in Miami, Florida in 1954, and is still
headquartered there. The Burger King corporation now has 11,435
restaurants located in 57 countries and territories worldwide, employing
more than 25,000 workers.
The fast-food industry continues to experience extraordinary growth.
In America alone, we spent more money on fast food in 2000 than
on movies, books, magazines, newspapers, videos, and recorded music
combined. Americans spent $6 billion on fast food in 1975; in 2000,
Americans spent $110 billion. [source: "Fast Food Nation,"
Burger King is the second-largest fast-food corporation in Great
Britain, but it is a constant struggle to stay ahead of its many
rivals in the industry such as KFC and McDonald's. Burger King doesn't
have a goofy mascot like Ronald McDonald to help its cause, so it
relies on quality of customer service to stay ahead of the competition.
The company also tries to increase its sales by constantly introducing
and marketing new menu items, as well as participating in cross-promotional
opportunities with films and television programs.
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