Brian Patterson, CEO
Brian Patterson is the CEO of Wedgwood, the venerable pottery and
ceramics manufacturer founded in 1759. The Irish executive got his
start in business as a humble cost clerk with Guinness. Since becoming
Wedgwood's CEO in 1995, he has overseen some of the biggest changes
in the company's long history. Cheaper foreign competition is threatening
to drive traditional British giants like Wedgwood out of business.
As CEO, Patterson must act to protect Wedgwood's market share and,
of course, the shareholders' investments.
Patterson, a "ruthless modernizer," has cut wages and
replaced some workers with robots. But has he considered the effect
of his decisions on the workers at Wedgwood factories? How do his
workers feel about the company's practices? And are those robots
working out as planned? Patterson has a lot to learn as he goes
to work for one week in a Wedgwood factory.
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