Born in Las Vegas to a large family and having been raised in Guatemala as a young boy, Joe later became permanent a Southern Californian while his father served in the U.S. Marine Corps and was stationed at Camp Pendleton, North of San Diego. Joe played in local youth and high school sports and pursued his education focused in the areas of Accounting and Business.
Joe’s professional career began in 1986 at Jenny Craig International where during his 5-year tenure, the company’s growth went from 50 company-owned and 7 franchise locations to over 550 company-owned and over 200 franchise stores. Joe was in charge of managing the production of financial statements for all company business, as well as cash management and software issues related to the finance department; he was instrumental in developing accounting systems and various software conversions.
Next, Joe was fortunate to spend over 5 years with Dr. Arthur B. Laffer, famously known as the father of supply-side economics for his Laffer Curve. Joe served there as Assistant Controller and as the company held the status of Broker-Dealer, he was responsible for all NASD and SEC filings, audits and records maintenance. During this time, he also passed the Series 7 & 63 exams to become a Registered Representative with the NASD. He also became a Notary Public
These golden opportunities to see business run from a corporate growth standpoint, then to experience a macro-economic view gave Joe the inspiration to set out as a Consultant for various businesses in diverse marketplaces and share his knowledge. While his main focus was on Retail enterprises, Joe became apt in a variety of businesses such as Insurance, Property Management, and International Wholesale products which included over a year at a Boeing subsidiary specialized in manufacturing parts for U.S. fighter jets.
Joe is also a Certified Sales Trainer, and began his work as a Trainer for the Torch Foundation, a 501(c)(3) nonprofit that serves at-risk teens; predominantly in the Los Angeles area. He was a Trainer with the organization for over two years and served on the Board of Directors for over five. He resigned as a Board Member in 2008 and is now providing his Training services in the North San Diego County area.
Joe’s coaching career began in 2002 as a Life Coach with numerous personal development and leadership trainings. He found he had a passion and a natural proficiency for Coaching and as his mastery was recognized, he was promptly recruited by SuccessTracs, a division of Peak Potentials, one of the world’s fastest growing training companies headed by T. Harv Eker, author of Secrets of the Millionaire Mind. Joe subsequently was invited to complete a Business Coaching certification course with the company being one of the select few chosen out of hundreds of candidates.
Working on completion of his first book, The Bullseye Theory, Joe is currently growing his coaching and public speaking practice from the Northwest San Diego area. His poetry works and musical creations are being published next.
Joe is the proud father of Jordan and Sophia. He is very fortunate to be surrounded and supported by loving family and friends at all times.