Episode 8: The New Mad Men
Full Episode: The New Mad Men
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus: nearly a quarter of Americans between the ages of six and 34 is Latino.
We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market.