Rx for Survival — A Global Health Challenge

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The Rx for Child Survival Campaign

What is Rx for Child Survival?

Rx for Child Survival is a campaign to broaden the impact of the Rx for Survival multimedia project. We recognize that as the project educates Americans about the overwhelming health obstacles that children in developing countries face each day, you will also want to know about ways you can help to change the situation. Rx for Child Survival will allow you to learn more about child survival issues across the world; to speak up to policymakers; to share your knowledge and commitment within your communities; and to make donations to ensure that the world's poorest children receive critical basic health interventions.

Why have PBS, WGBH and Vulcan Productions chosen to support a child survival campaign?

Although PBS programs often include educational outreach components, the Rx for Survival series makes clear there is an urgent need for all of us to respond to the growing crisis in global health. If the series is compelling, viewers will want to act to create positive change. Child survival is one area of global health in which every American can take simple steps that make a dramatic difference. Millions of children die each year who would have a better chance at life if they received basic and inexpensive health interventions such as vaccines, vitamins, antibiotics, oral rehydration medicine to prevent death from diarrhea, and insecticide-treated netting. Rx for Child Survival provides ways for you to help get those and other critical interventions to the children and families who need them — by speaking up in your community and with policy makers, by celebrating diverse cultures and teaching your families, friends and neighbors about the need for child survival programs, and by making donations to organizations that will deliver healthcare to children who need it most.

Who is involved in Rx for Child Survival?

WGBH and Vulcan Productions teamed up with core partners CARE, Save the Children, UNICEF, and the Global Health Council in the initial launch of this campaign in 2005—2006. We also joined with many national groups including: the American Academy of Pediatrics, Rotary International and Girls Scouts of the U.S.A., to work at a grassroots level in educating the public about child survival and creating opportunities for everyone to act. All of these partners, along with the 21 community coalitions centered at public television stations across the country, further strengthened the Rx for Child Survival voice and impact.

Where does support for the Rx for Survival project come from?

Major funding for the Rx for Survival project comes from the Bill & Melinda Gates Foundation and The Merck Company Foundation. The project is a co-production of WGBH/NOVA Science Unit and Vulcan Productions, Inc.