Visit Your Local PBS Station PBS Home PBS Home Programs A-Z TV Schedules Watch Video Donate Shop PBS Search PBS

That Money Show
Home Features One Minute MBA Making Change Money Talks Money Makers Glossary Resources
Making Change
MBA Illustration
Also of Interest

Saving Money
Car Insurance
Home Insurance
Credit Cards
Life Insurance
Children & Money
Mortgage Refinancing
Managing Debt
Home Budgeting
Home Equity Loan
Disability Insurance
Retirement Planning
Your Credit Report
Mutual Funds
Lower Your Taxes
Winning Team
Managing Stress
Managing Time
Marketing 101
Setting Goals
Delegating Tasks
Difficult People
Money Skills
Public Relations
Good Communication
Leadership Skills
The Right Attitude
Habit of Success

MBA Illustration

Understanding Public Relations

Public relations is an art form that carries a lot of importance. When you understand basic public relations, you will know how to work with the media to have a story covered. Or you will understand how to work with the media if a controversial subject or incident occurs. Through press releases, press conferences, and other major special events, you can successfully have your company shine and look good to your customers, associates, and even the competition. Learn how to create a press kit that will impress the media, and treat them with respect at all times. Learn how to carefully craft a press release that everyone can't wait to publish. Remember, if your goal is to have a good public image, then take the time to learn and understand how public relations really works.

There are many good articles on the Web about public relations, promotions, effective marketing, writing press releases, and organizing press conferences. Also, your local bookseller probably has a good selection of related titles.

To help you get started, here are a few links to useful information on the Web. Remember, you have to do your homework if you want a good grade.

  1. Press Releases Step-by-Step
  2. Getting Free Publicity

        (links valid 07/13/01)

Back to Top
  Sponsored by TIAA-CREF
Thirteen/WNET New York PBS Online T1 56k