If you are responsible for any aspect of marketing, you need to first understand that there is a big difference between marketing and advertising. In advertising, you are placing ads on TV, radio, billboards, etc., for the purpose of selling a particular product or service. When you are marketing, you are using strategies to create interest in your product or service. A good marketing plan can help position a company in front of the competition. By focusing on the "big picture," a marketing strategy can persuade consumers to do business with your company and make them confident that they are getting the best value for the money they spend.
We did some research and found these useful articles and good tips
From Entrepreneur.com to help you get started on a successful marketing career.
The essential marketing checklist:
Marketing mistakes you should avoid:
Spreading the Word:
Small-budget marketing tips: