CEO EXCHANGE . Episodes . Episode 402

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"As an MBA graduate from Fudan University, one of the most famous business schools in China, I know the value of this series."
– John Hu, China

"Well I would say that our audience, we know through the Nielsen numbers, is about 40% women watching our game. We definitely started (marketing to women)10 years ago. This is the 10th anniversary of the WNBA."

– David J. Stern,
National Basketball Association

WINNING THE GAME:
The Rough-and-Tumble Business of Sports

Featured Guests:
David J. Stern
Commissioner, National Basketball Association

Mr. Stern's Video Clip

Allan H. (Bud) Selig
Commissioner, Major League Baseball

Mr. Selig's Video Clip

Video Clip from the Show

Download Transcript

On this episode of CEO EXCHANGE, taped at Columbia Business School in New York, we'll get an insiders' glimpse into the high-stakes world of professional sports from two executives who know it best. David Stern, Commissioner of the National Basketball Association, has taken his sport to new heights while trying to keep viewers from heading for the exits. Major League Baseball Commissioner Bud Selig has sought to level the field between big market and small market teams while playing defense about alleged steroid use by athletes. It's a world of big egos...and big money. The basketball and baseball commissioners...both seeking that winning formula for continued success.

Taped at Columbia Business School in New York

Take a Video Tour of the School

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