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Global View
CEO EXCHANGE can now be seen in Hong Kong, China, Beijing, Singapore, the Middle East, Australia, New Zealand, South Korea, Japan and Greece.
"As an MBA graduate from Fudan University, one of the most famous business schools in China, I know the value of this series."
– John Hu, China
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"I
don't need to look
at statistics or market research, I have
four kids."
– Robert
A. Eckert,
Mattel, Inc. |
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TOYS AND GAMES:
Changing the Way We Play
Featured Guests:
Robert A. (Bob) Eckert
Chairman and CEO, Mattel, Inc.
Mr. Eckert's Video Clip
Robert A. (Bobby) Kotick
Chairman and CEO, Activision, Inc.
Mr. Kotick's Video Clip
Video Clip from the Show
 Download Transcript
On this episode of CEO EXCHANGE, taped at UCLA Anderson School of Management in Los Angeles, we'll look at the latest trends in TOYS AND GAMES. Meet two CEOs who lead the way in figuring out what we will be playing with tomorrow. For Bob Eckert of Mattel, the challenge is to make sure the world's largest toymaker stays relevant and up-to-date. For Bobby Kotick of Activision, one of the top creators of videogames, the key is keeping up with rapid advances in technology. Traditional toys, new toys, videogames: Two CEOs...whose jobs are to capture your imagination.
Taped at UCLA Anderson School of Management in Los Angeles
Take a Video Tour of the School
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Exclusively
underwritten by: |
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Produced by: |
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In association with: |
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© 2007 Window To The World Communications, Inc.
Last updated June 5, 2007. Privacy Policy |
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