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"As an MBA graduate from Fudan University, one of the most famous business schools in China, I know the value of this series."
– John Hu, China

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Episode 404: TOYS AND GAMES
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"I don't need to look
at statistics or market research, I have four kids."

– Robert A. Eckert,
Mattel, Inc.
 

Episode 404

TOYS AND GAMES:
Changing the Way We Play

Featured Guests:
Robert A. (Bob) Eckert
Chairman and CEO, Mattel, Inc.

Mr. Eckert's Video Clip
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Robert A. (Bobby) Kotick
Chairman and CEO, Activision, Inc.

Mr. Kotick's Video Clip
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Video Clip from the Show
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On this episode of CEO EXCHANGE, taped at UCLA Anderson School of Management in Los Angeles, we'll look at the latest trends in TOYS AND GAMES.  Meet two CEOs who lead the way in figuring out what we will be playing with tomorrow.  For Bob Eckert of Mattel, the challenge is to make sure the world's largest toymaker stays relevant and up-to-date.  For Bobby Kotick of Activision, one of the top creators of videogames, the key is keeping up with rapid advances in technology.  Traditional toys, new toys, videogames: Two CEOs...whose jobs are to capture your imagination.

Taped at UCLA Anderson School of Management in Los Angeles

Take a Video Tour of the School
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