Visit Your Local PBS Station PBS Home PBS Home Programs A-Z TV Schedules Watch Video Donate Shop PBS Search PBS

 
Search CEO EXCHANGE
 
CEO EXCHANGE Home
  About CEO EXCHANGE Episodes Podcasts Contact Us    
CEO EXCHANGE Home
Buy the DVD
Start your own
CEO EXCHANGE Library


CEO EXCHANGE DVD

Global View
CEO EXCHANGE can now be seen in Hong Kong, China, Beijing, Singapore, the Middle East, Australia, New Zealand, South Korea, Japan and Greece.

"As an MBA graduate from Fudan University, one of the most famous business schools in China, I know the value of this series."
– John Hu, China

Local Listings
Episode 501: BRAND NEW DAY
Current Episode
This Season
CEOology
Archives
Local Listings
Featured Quotes

"The most important thing we can do for our people is to teach them the business...we retrain them and we work with them and we promote them and we give them opportunities to grow and develop. That to me is the key to the success in the service business."

– Bill Marriott,
Marriott International, Inc.
 

Episode 501

BRAND NEW DAY:
Putting the Pizzazz Back Into Xerox and Coke


Featured Guests:
Anne M. Mulcahy
Chairman & CEO, Xerox Corporation

Ms. Mulcahy's Video Clip
view  video

Neville Isdell
Chairman & CEO, The Coca-Cola Company

Mr. Isdell's Video Clip
view  video

Video Clip from the Show
view  video

On this episode of CEO EXCHANGE, taped at Emory University's Goizueta Business School, meet the CEOs of two companies with iconic names that have long been part of our everyday vocabulary. At Xerox, Anne Mulcahy didn't copy anyone else's game plan when she rebuilt the company into a contemporary high-tech powerhouse. And Coca-Cola's Neville Isdell is refreshing the product mix to satisfy the public's thirst for non-carbonated drinks. Two CEOs who are determined to steer their companies back to the future.

Taped in November, 2006 at Emory University's Goizueta Business School, Atlanta, GA

Take a Video Tour of the School
view  video

Download Podcast Download the Podcast

Download TranscriptDownload the Transcript

Exclusively
underwritten by:
  Produced by:   In association with:
Society For Human Resource Management   WTTW National Productions   BusinessWeek Logo
© 2007 Window To The World Communications, Inc.
Last updated June 5, 2007. Privacy Policy

CEO EXCHANGE Home