CEO EXCHANGE . Episodes . Episode 508

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CEO EXCHANGE can now be seen in Hong Kong, China, Beijing, Singapore, the Middle East, Australia, New Zealand, South Korea, Japan and Greece.

"As an MBA graduate from Fudan University, one of the most famous business schools in China, I know the value of this series."
– John Hu, China

"The most important thing we can do for our people is to teach them the business...we retrain them and we work with them and we promote them and we give them opportunities to grow and develop. That to me is the key to the success in the service business."

– Bill Marriott,
Marriott International, Inc.

MAVERICK CEOS:
How to Attract Buzz Rather Than Buzzards!

Featured Guests:
Jeffrey C. Taylor
Founder & CEO, Eons.com
Founder, Monster.com

Mr. Taylor's Video Clip

Kathy Cloninger
CEO, Girl Scouts of the USA

Ms. Cloninger's Video Clip

Jeremy Allaire
Founder, Chairman & CEO, Brightcove

Mr. Allaire's Video Clip

Video Clip from the Show

On this episode of CEO EXCHANGE, taped at the Harvard Business School, meet three maverick CEOs who know how to build excitement around their enterprises. At Eons.com, an online networking site for baby boomers, Jeff Taylor is hoping to recreate the boom generated by Monster.com, the world’s No. 1 job search website, which he also founded. Kathy Cloninger has lit a fire under the Girl Scouts of the USA in order to transform the 95-year-old organization into a relevant experience for modern girls. And at Brightcove, Jeremy Allaire has shed light on how to make money by streaming video on the Net through an alternative to YouTube that has attracted an impressive array of clients and investors. Three innovative CEOs inventing or reinventing the brands of tomorrow.

Taped at the Harvard Business School, Boston, Mass.

Take a Video Tour of the School

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