CEO EXCHANGE . About . The Production

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CEO EXCHANGE can now be seen in Hong Kong, China, Beijing, Singapore, the Middle East, Australia, New Zealand, South Korea, Japan and Greece.

"As an MBA graduate from Fudan University, one of the most famous business schools in China, I know the value of this series."
– John Hu, China

"It was a true pleasure working with you and your colleagues on the CEO EXCHANGE program. I really appreciate the opportunity you gave us to feature our CEO Edward M. Liddy. The broadcast was fantastic. Many Allstaters who watched the program have been commenting how great and positive the program was to them."

– Marissa Quiles, Media Relations
The Allstate Corporation

"What an outstanding program, from the premise and production to Jeff Greenfield's insightful shepherding. The show is both educational and entertaining."

– Ron Kocher, Viewer
Texas

Randal Pinkett, Correspondent Dr. Randal Pinkett, Correspondent

THE CAMPUS CEO®

In Spring 2007, Kaplan Publishing will release The Campus CEO, a student entrepreneur’s guide to launching a multi-million dollar business on any college campus, written by Dr. Randal Pinkett. Himself a campus CEO, Dr. Pinkett founded high-tech consulting firm BCT Partners while a student at Rutgers University. Today, BCT Partners thrives as a multi-million dollar management, technology and policy consulting firm based in Newark, New Jersey.

A former Rhodes Scholar holding five degrees, who finished college completely debt free, Dr. Pinkett is already well-known to millions of television viewers as the charismatic winner of the fourth season of NBC's reality show, The Apprentice.

In 20 chapters, The Campus CEO speaks directly to the scores of students struggling everyday to survive on campus and make ends meet. Pinkett's premise is that students don't have to wait until after graduation to find a career and make money; instead, they can generate income by launching their own businesses while on campus, and take advantage of the once-in-a-lifetime perks, advantages and resources available to them as students. The book walks student entrepreneurs through the necessary steps to launch a profitable, campus-based business while simultaneously achieving academic success.

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