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Behind the Campaign
Pat Nixon during campaign
December 7, 2007

Kathleen Hall Jamieson has been negotiating the space between image and reality in American political campaigns for years — from deciphering the overt and hidden messages of campaign ads to fact-checking stump speeches.

Find out more about how the Internet has changed the face of elections, review the colorful history of campaign ads, learn how to fact check the candidates and explore the world of women and politics using the resources below.

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Kathleen Hall Jamieson
Kathleen Hall Jamieson by Robin Holland Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania. Dr. Jamieson is a Fellow of the American Academy of Arts and Sciences and a member of the American Philosophical Society. She is the author, co author or editor of fifteen books including: UNSPUN: FINDING FACTS IN A WORLD OF DISINFORMATION, THE 2000 PRESIDENTIAL ELECTION AND THE FOUNDATIONS OF PARTY POLITICS, THE PRESS EFFECT and EVERYTHING YOU THINK YOU KNOW ABOUT POLITICS...AND WHY YOU'RE WRONG. During the 2004 general election, Jamieson regularly appeared on NOW WITH BILL MOYERS and THE NEWSHOUR.

Guest photo by Robin Holland

Published on December 7, 2007

References and Reading:
Fact Checking the Campaign is a project of the Annenberg Public Policy Center of the University of Pennsylvania that aims to monitor the accuracy of major national candidates' statements and rhetoric.

The Fact-Checker
Run by veteran journalist Michael Dobbs, The Fact-Checker is a project of the WASHINGTON POST that publishes research evaluating and providing background and context to candidate statements and popular political stories.

Politifact and Truth-0-Meter
Politifact is an extensively cross-referenced fact-checking resource run as a joint project by the ST. PETERSBURG TIMES and CONGRESSIONAL QUARTERLY.

"Fact and Fiction on the Campaign Trail," December 2, 2007
THE NEW YORK TIMES' Public Editor Clark Hoyt analyzes the facts behind several high-profile campaign speeches.

History of Campaign Ads

This PBS Web site for the Emmy-winning program includes an extensive timeline of television advertising and commentators on the art and science of campaign ad strategy.

The Living Room Candidate
This collection of TV ads from the American Museum of the Moving Image covers the years 1952-2004. Ads are grouped not only by year, but by issue and type of commercial.

Women and Politics

The League of Women Voters
The League grew out of the suffragist movement to become a non-partisan grassroots organization whose goal is to get citizens more involved in the democratic process.

The White House Project
The White House Project is a nonpartisan, nonprofit, organization that aims to advance women's leadership in all communities and sectors—up to the U.S. presidency—by filling the leadership pipeline with a richly diverse, critical mass of women.

Center for American Women and Politics
Based at Rutgers University, CAWP is a research, education and public service center. Their site is a good resource for factsheets and published research findings.

Additional reading:

  • The Margaret Thatcher Foundation
  • THE NEW YORK TIMES article archive: Geraldine A. Ferraro
  • Jean Kirkpatrick (American Enterprise Institute)
  • AMERICAN EXPERIENCE: Woodrow Wilson: Edith Galt Wilson
  • Global statistics on women in politics
  • Also This Week:

    POLITICS 2.0
    Bill Moyers talks with Kathleen Hall Jamieson about how the Internet has transformed the political campaign in the United States.

    With pastor and denominational leader Mike Huckabee surging in the polls and Mitt Romney giving a widely anticipated speech on his Mormon faith, Moyers and Jamieson are joined by scholar Melissa Rogers for a discussion of religion in politics.

    Explore the evolution of campaign ads and get tools to fact-check the candidates.

    You've been talking and we've been listening. THE JOURNAL highlights your comments and suggestions from some of our recent broadcasts.

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