Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University's Fuqua School of Business. Ariely studies how people actually act in the marketplace, as opposed to how they should or would if they were rational beings. Dan’s bestselling books about behavioral economics include "Predictably Irrational," "The Upside of Irrationality" and most recently, "Irrationally Yours."
Dan’s Recent Stories
Economy Jan 05Column: What I learned about motivation from being a teenage burn victim
When behavioral psychologist Dan Ariely was asked to share his experience as a teenage burn victim, he couldn't say no. But he wondered: What could possibly motivate him to revisit the suffering he had endured?…
Economy Jun 27Does being paid hourly vs. yearly change how you save?
According to a well-established psychological theory known as “construal theory,” the answer is yes.
Economy Feb 14Why playing hard to get works and other dating lessons from behavioral economics
Dan Ariely explains how not to fill out your online dating profile, how to help a friend be less picky in who she dates and what questions to ask on a first date.
Economy Feb 12A good gift should have these two characteristics
Behavioral economist Dan Ariely explains the two characteristics of a good gift.
Economy Jan 20Poverty makes financial decisions harder. Behavioral economics can help
Making good financial decisions becomes even more difficult when you’re poor. Here's what behavioral economists are doing to make such decisions easier.
Economy Jan 19Mental depletion complicates financial decisions for the poor
Why does it become more difficult to make good financial decisions when you’re poor?…
Nation Mar 05Are your grades killing your grandmother? Dan Ariely’s prescription: The perfect MOOC
More college students lose grandparents right before taking college exams. Duke professor and irrationality expert Dan Ariely has a solution: Enroll in Massive Open Online Courses to spare grandparents some fatal stress.