Dan Ariely

About Dan

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University's Fuqua School of Business. Ariely studies how people actually act in the marketplace, as opposed to how they should or would if they were rational beings. Dan’s bestselling books about behavioral economics include "Predictably Irrational," "The Upside of Irrationality" and most recently, "Irrationally Yours."

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