About Wahyd @mediacodex
Wahyd Vannoni is the founder of Mediacodex Ltd, a London-based communications consultancy. He also teaches marketing and marketing related subjects at Hult Business School in London. He holds a MBA from Boston University.
Wahyd’s Recent Stories
Economy Aug 15Column: Brexit, the U.K.’s version of ‘repeal and replace’
Ask “What is the best deal for Britain?" and you will get a variety of contradictory answers.
Economy Apr 11Brands treat us like the replicants in ‘Blade Runner’
Many brands have come to the same conclusion as the fictional Tyrell Corporation in "Blade Runner": by giving their products a past and a personality, they can increase their power of influence on the consumer.
Economy Jan 06Column: Is the startup that calculates your expected salary gamification or Big Brother?
Most job hunting sites simply ask an applicant to upload a resume and then allow both applicants and recruiters to find the ideal match through searching for keywords. Adzuna, on the other hand, evaluates your resume in seconds and comes…
Economy Aug 08Column: Why Brexit is not a foregone conclusion
There are and will be significant headwinds for this or any future UK government trying to negotiate its way out of the European Union.
Nation Sep 11That time Apple broke into your music library and left you a Bono
Marketing professor Wahyd Vannoni reacts to the presence of a new album in his iTunes library -- an album he never bought.
Nation Jul 23How brands make the man, and the woman – literally
All brands carry their own messaging about how we should look and act. And we take our cues from them -- whether it's a Starbucks Americano or a Harley Davidson motorcycle -- to shape our own identities, says marketing professor…