Subscribe to Here’s the Deal, our politics newsletter for analysis you won’t find anywhere else.
Thank you. Please check your inbox to confirm.
Wahyd Vannoni is the founder of Mediacodex Ltd, a London-based communications consultancy. He also teaches marketing and marketing related subjects at Hult Business School in London. He holds a MBA from Boston University.
Ask “What is the best deal for Britain?" and you will get a variety of contradictory answers.
Many brands have come to the same conclusion as the fictional Tyrell Corporation in "Blade Runner": by giving their products a past and a personality, they can increase their power of influence on the consumer.
Most job hunting sites simply ask an applicant to upload a resume and then allow both applicants and recruiters to find the ideal match through searching for keywords. Adzuna, on the other hand, evaluates your resume in seconds and comes…
There are and will be significant headwinds for this or any future UK government trying to negotiate its way out of the European Union.
Marketing professor Wahyd Vannoni reacts to the presence of a new album in his iTunes library -- an album he never bought.
All brands carry their own messaging about how we should look and act. And we take our cues from them -- whether it's a Starbucks Americano or a Harley Davidson motorcycle -- to shape our own identities, says marketing professor…
Support Provided By: