By — Elizabeth Shell Elizabeth Shell Leave your feedback Share Copy URL https://www.pbs.org/newshour/economy/how-to-economics-irrational-as Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter How-To Economics: Irrational Assurance Tips for Valentine’s Day Economy Feb 14, 2011 11:34 AM EDT Our friend Dan Ariely, of behavioral psychology and economics fame, returns to Making Sen$e as a regular presence, starting today. The book that made him famous is called “Predictably Irrational,” but we think of Dan as ‘positively rational.’ That’s because his life mission is to deploy a rational understanding of our brain’s behavioral biases in the service of personal and general welfare. Such is the mission for which we’ve enlisted him here, as one of a series of eminent ‘utility enhancers’ — in plain English, happiness experts. They’ll be with us to bring the insights and discoveries of behavioral psychology and economics to improving life on earth, however marginally. Dan begins, appropriately, on Valentine’s Day, with a short message of irrational reassurance. We're not going anywhere. Stand up for truly independent, trusted news that you can count on! Donate now By — Elizabeth Shell Elizabeth Shell
Our friend Dan Ariely, of behavioral psychology and economics fame, returns to Making Sen$e as a regular presence, starting today. The book that made him famous is called “Predictably Irrational,” but we think of Dan as ‘positively rational.’ That’s because his life mission is to deploy a rational understanding of our brain’s behavioral biases in the service of personal and general welfare. Such is the mission for which we’ve enlisted him here, as one of a series of eminent ‘utility enhancers’ — in plain English, happiness experts. They’ll be with us to bring the insights and discoveries of behavioral psychology and economics to improving life on earth, however marginally. Dan begins, appropriately, on Valentine’s Day, with a short message of irrational reassurance. We're not going anywhere. Stand up for truly independent, trusted news that you can count on! Donate now