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Paul Solman: What follows is of a personal nature and only loosely within the ambit of economics, but friends have suggested it may be of general interest and even some use.
On Wednesday night at about 11 p.m., all previous emails and contacts vanished from my Yahoo! Mail account, which I have relied upon since the advent of email lo these many years. The next morning, friends began reporting that they had received the following message from my account:
I’m writing this with tears in my eyes, I came down to London, United Kingdom for a short vacation. Unfortunately, I was mugged at the park of the hotel where i stayed, all cash and credit card were stolen off me but luckily for me i still have my passport with me. I’ve been to the the Police here but they’re not helping issues at all and my return flight leaves in few hours from now but I’m having problems settling the hotel bills and the hotel manager won’t let me leave until I settle the bills. Well I really need your financial assistance. Please let me know if you can help me out? I’m freaked out at the moment.
Now the first time you receive one of these from a friend — and I’ve gotten several — the natural reaction is to sympathize, to reach out. But as my contacts had been wiped, I had no way to reassure people en masse that this was a hoax. Moreover, the hackers had reset my “options” so that any replies automatically went to a slightly altered email account they had set up: my name, but with a period instead of an underscore between “Paul” and “Solman.”
I still don’t know if anyone was taken, though I changed my password promptly and fixed the “reply to” default.
Associates have been puzzled by my allegiance to Yahoo!, given its increasingly retro status. And presumably, they don’t even know about the ads that try to tempt me with available singles in “West Newton,” attentive to my whereabouts but impervious to either my age or standing as the world’s most contentedly uxorious mate.
So why would I rather stick than switch?
“Path dependency.” I explain: “Transactions costs.” I’ve grown accustomed to the interface. I know where the Yahoo! settings are. My contacts list has swelled over the years; my folders runneth over. What old dog has the time or energy to export, import, file transfer and learn new tricks?
Yes, I have a NewsHour.org account but to tell you the truth, it makes me hungry. Honestly. Every day, order-out lunch menus are posted for the staff at HQ in Virginia. Unfortunately, delivery to me here in Boston is — how to put this? — impractical.
So I am trying to switch at last to a long held, mostly dormant, Google Gmail account, as urged by my numerous Twitter followers, including the savvy Vivek Wadhwa, who tweeted:
.@paulsolman I switched over to Google–far ahead of Yahoo in security, authentication, features. Also excellent spam filters
— Vivek Wadhwa (@wadhwa) January 16, 2013
Wrote my esteemed friend, Professor Terence Burnham of Chapman College: “@yahoo is a terrible signal — out of touch. for now @gmail is okay/good. welcome!”
And a very old friend wrote: “A few people I know — all on Yahoo — have been hacked with the same story premise. Yahoo was not at all helpful; and their security stinks.”
But looking on the bright side, my friend Lisa, the architect, wrote: “At least your hack was a sob story and not sending porn to all your clients… as happened to my account last year.”
And I must admit, the flood of emails and phone calls has reconnected me with a lot of old friends. Net-net, not a bad experience at all, so long as no one got taken.
As for Google Gmail, the transfer of contacts has proved easy enough. But after trying to alert several hundreds of the many people on my email list, Gmail shut me down for more than 24 hours.
So, if you know anyone who might be on my email list, I’d appreciate your alerting them to this post.
_As usual, look for a second post early this afternoon. But please don’t blame us if events
or technology make that impossible. Meanwhile, let it be known that this entry is cross-
posted on the Making Sen$e
page, where correspondent Paul Solman answers your economic and business questions._