YouTube is launching a mobile app that delivers kid-friendly content.
While children’s videos are already accessible on YouTube, the new app will feature content only appropriate for young users. YouTube Kids will use big icons and a voice-operated search function, making it easier for children to navigate, Reuters reports.
Children’s entertainment giants like Jim Henson TV, DreamWorks, Sesame Street and programs like Thomas the Tank Engine are partnering with YouTube to push content on the new app. Educational programs like National Geographic Kids and YouTube stars like vlogger Hank Green, executive producer of SciShow and SciShow Kids, will also provide content via the app.
“Parents were constantly asking us, can you make YouTube a better place for our kids,” Shimrit Ben-Yair, the project’s group product manager, told USA Today. “(Year over year) we’ve seen 50% growth in viewing time on YouTube, but for our family entertainment channels, it’s more like 200%.”
Parents can still control the amount of time their children spend on YouTube with a timer function on the app, Google Press said in an email.
Google press confirmed that YouTube Kids will be free, but only available on Android platforms in the United States as of February 23.