Chairman for Barilla pasta manufacturer Guido Barilla told Italy’s Radio 24 Wednesday that his company would never feature gay people in its advertising.
“I would never do (a commercial) with a homosexual family, not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role, ” Barilla told the radio station.
His comments sparked calls for a boycott by LGBT rights supporters.
In a statement released Thursday, Barilla apologized and said that his point was “simply that the woman plays a central role in a family.”