NEW YORK — A published report says the data firm at the center of Facebook’s privacy debacle is closing its doors.
Cambridge Analytica has been linked to Donald Trump’s 2016 presidential campaign. The British firm suspended its CEO Alexander Tayler in April amid investigations.
The Wall Street Journal says Wednesday’s shutdown comes as the firm is losing clients and facing legal fees from the Facebook case.
Cambridge Analytica did not immediately respond to a request for comment.
Cambridge Analytica sought information on Facebook to build psychological profiles on a large portion of the U.S. electorate. The company was able to amass the database quickly with the help of an app that appeared to be a personality test. The app collected data on tens of millions of people and their Facebook friends.