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Manhattan’s concrete jungle was briefly taken over by a menagerie of real wildlife on Saturday night, as giant projections of endangered animals were ceremoniously splashed across the Empire State Building.
Onlookers watched like hawks as images of Cecil the lion, tigers, leopards, snakes, birds, sea creatures, and even King Kong were beamed across 33 floors of the iconic New York City landmark, to raise awareness for the plight of endangered species.
The images were generated by 40 stacked, 20,000-lumen projectors perched on the roof of the building opposite the skyscraper, according to The New York Times.
The project, which cost more than $1 million, was part of a promotion for “Racing Extinction,” a Discovery Channel documentary about the mass extinction of wildlife.
An image of Cecil the lion is projected onto the Empire State Building as part of an endangered species projection to raise awareness, in New York August 1, 2015. Photo by Eduardo Munoz/Reuters
An image of an animal is projected onto the Empire State Building in New York August 1, 2015. Photo by Eduardo Munoz/Reuters
People watch as an image of an animal is projected onto the Empire State Building as part of an in New York August 1, 2015. Photo by Eduardo Munoz/Reuters
People watch as an image is projected onto the Empire State Building in New York August 1, 2015. Photo by Eduardo Munoz/Reuters
Andrew Mach is a former Digital Editor for PBS NewsHour in New York City, where he manages the online editorial direction of the national broadcast's weekend edition. Formerly, Mach was a news editor and staff writer for NBC News. He's also written for the Christian Science Monitor in Boston and had stints at ABC News, the Washington Post and German network ZDF in Berlin, in addition to reporting for an investigative journalism project in Phoenix. Mach was a recipient of the 2016 Kiplinger Fellowship, the 2015 RIAS German/American Exchange fellowship by the Radio Television Digital News Foundation and the 2012 Berlin Capital Program Fulbright. He attended the University of Nebraska-Lincoln and is a native of Aberdeen, South Dakota.
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