Recognizing that the “like” button isn’t appropriate for deaths to life’s tragedies, Facebook founder and chief executive Mark Zuckerberg announced Tuesday that the company is building a “dislike” button for the site.
“I think people have asked about the dislike button for many years,” Zuckerberg said, according to Business Insider, during a town hall meeting at Facebook headquarters in Menlo Park, Calif. “Today is a special day because today is the day I can say we’re working on it and shipping it.”
Zuckerberg said the company routinely resisted making the companion button because it wanted to avoided the upvoting and downvoting structure of Reddit. Zuckerberg then pinpointed the refugee crisis as an example of when a “like” button didn’t quite apply.
“What [users] really want is the ability to express empathy,” he said. “Not every moment is a good moment.”
Zuckerberg did not give an exact launch date for the new option, but he said it would be available soon.