Floyd Mayweather, the winner of last Saturday’s professional boxing fight against Manny Pacquiao, has been involved in seven domestic abuse cases in the past 12 years. Perhaps due to the publicity around the event, domestic abuse prevention organizations reported an uptick in donations leading up to the fight.
According to Sports Illustrated, before the fight began, the hashtags #MoneyWhereMyMouthIs, #BoycottMayweather and #nomaypac prompted social media users to donate the $99.99 cost of the pay-per-view fight to an anti-domestic violence organization instead.
The National Domestic Violence Hotline said it saw an 80 percent increase in the number of donations during the week leading up to the fight, compared to a week earlier.
“What will happen is that someone may not even realize that they are experiencing violence in a relationship, but then they see thing play out in the media and hear these conversations and reach out because they realize something isn’t right,” Cameka Crawford, NDVH’s chief communications officer told Vocativ. “What we think is important is the awareness that is created because you give people a vocabulary to talk about domestic violence.”
Kim Gandy, the president and CEO of the National Network to End Domestic Violence, said the organization saw a “modest increase” in donations the day of the fight.
“We had seven donations on Saturday, and four on Sunday,” she said, compared to one or two during most weekends.
“We often think social media won’t get people to donate, but they do,” Gandy said.