Is #NoBraDay actually raising breast cancer awareness?

The top trending topic on Twitter right now is #NoBraDay — a concept that was reportedly started in 2011 to raise breast cancer awareness.

While some are using the hashtag to spread awareness and honor survivors, the reality is that of the more than 160,000 tweets that have surfaced over the past day, roughly 10 percent make any mention of “breast cancer.”

One breast cancer survivor shared her concerns:

As a survivor who's srsly fed up w/ pink Breast Cancer Industrial Complex, this #NoBraDay idea is BS. Not wearing a bra does not save lives.

— Liz Dwyer (@losangelista) October 13, 2015

And some Twitter users voiced their skepticism over the purpose of the hashtag, pointing to the sexual nature the campaign has prompted:

Allow me to clarify this tweet: Breast cancer awareness should be about saving human beings not the breasts attached to them. #NoBraDay

— OhNoSheTwitnt (@OhNoSheTwitnt) October 13, 2015

Yeah. The bra thing got so much attention.
And none of it related to breast cancer.#NoBraDay pic.twitter.com/RHDS3BALXe

— IRWAN (@akuskizo) October 13, 2015

The hashtag may have backfired from its original intent, but judging from the ubiquity of pink during the month of October, breast cancer awareness is not an ignored topic.

According to the American Cancer Society, breast cancer has affected more than 200,000 women this past year. Here are some more stats from the organization:

• In the U.S., there are more than 2.8 million breast cancer survivors.
• It’s estimated that one in eight U.S. women will develop an invasive breast cancer.
• Breast cancer is the second-leading cause of cancer deaths among women. Lung cancer is the first.
• Death rates from breast cancer have been declining since 1989, thanks largely in part to earlier detection through screening and better treatment.

Learn more about breast cancer here.