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Heat map highlights key moments of most-tweeted Super Bowl ever

Do you remember where you were during key moments of Sunday’s Super Bowl?

If the answer was on Twitter, then you were not alone. According to an animated heat map created by Twitter’s data team, the social media site was buzzing with tweets focusing on the NFL’s championship matchup between the New England Patriots and the Seattle Seahawks.

The interactive map, which scrolls through a timeline encompassing the entirety of the game, highlights the amount of conversations that were underway at any point during the almost four-hour broadcast. The map flares after every touchdown, while brightening considerably during the halftime show featuring performers Katy Perry, Lenny Kravitz and Missy Elliot. However, the moment when Patriots defensive rookie Malcolm Butler intercepted Seahawks quarterback Russell Wilson’s pass to seal New England’s fourth Super Bowl victory proved to be the “hottest” moment of the game for tweeters.

On their blog, the data team said that this year’s game was the most tweeted Super Bowl ever, featuring “28.4 million global Tweets containing terms related to the game and halftime show;” surpassing last year’s then-record 24.9 million tweets.

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