By — Corinne Segal Corinne Segal Leave your feedback Share Copy URL https://www.pbs.org/newshour/nation/you-can-now-react-to-facebook-posts-with-love-wow-and-angry Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter You can now react to Facebook posts with ‘love,’ ‘wow’ and ‘angry’ Nation Feb 24, 2016 10:43 AM EDT Finally, an end to awkwardly liking your friends’ saddest news on Facebook. Today Facebook rolled out “Reaction,” a set of new buttons that include Like, Love, Haha, Wow, Sad and Angry. The new options will allow users to express empathy beyond the formerly all-encompassing “like,” which users frequently complained felt like a bizarre reaction to posts involving sad news, such as a death. Facebook began testing the new buttons a year ago. “Mark gathered a bunch of people in a room and was like, ‘Hey we’ve been hearing this feedback from people for a really, really long time,’” Julie Zhuo, a product design director at Facebook, told WIRED. The team decided to use emoji for the new buttons in line with their recent, and very fast, rise to worldwide popularity. Facebook announced it was testing the new buttons back in October. During the testing phase, users most frequently selected “Love” from the new options, Facebook engineering director Tom Alison told BuzzFeed News. Alison said this was “just the beginning.” “The team is still going to be looking at how people are using this,” he said. “We’re going to be learning a lot. We’re going to be iterating on this.” A free press is a cornerstone of a healthy democracy. Support trusted journalism and civil dialogue. Donate now By — Corinne Segal Corinne Segal Corinne is the Senior Multimedia Web Editor for NewsHour Weekend. She serves on the advisory board for VIDA: Women in Literary Arts. @cesegal
Finally, an end to awkwardly liking your friends’ saddest news on Facebook. Today Facebook rolled out “Reaction,” a set of new buttons that include Like, Love, Haha, Wow, Sad and Angry. The new options will allow users to express empathy beyond the formerly all-encompassing “like,” which users frequently complained felt like a bizarre reaction to posts involving sad news, such as a death. Facebook began testing the new buttons a year ago. “Mark gathered a bunch of people in a room and was like, ‘Hey we’ve been hearing this feedback from people for a really, really long time,’” Julie Zhuo, a product design director at Facebook, told WIRED. The team decided to use emoji for the new buttons in line with their recent, and very fast, rise to worldwide popularity. Facebook announced it was testing the new buttons back in October. During the testing phase, users most frequently selected “Love” from the new options, Facebook engineering director Tom Alison told BuzzFeed News. Alison said this was “just the beginning.” “The team is still going to be looking at how people are using this,” he said. “We’re going to be learning a lot. We’re going to be iterating on this.” A free press is a cornerstone of a healthy democracy. Support trusted journalism and civil dialogue. Donate now