Finally, an end to awkwardly liking your friends’ saddest news on Facebook.
Today Facebook rolled out “Reaction,” a set of new buttons that include Like, Love, Haha, Wow, Sad and Angry. The new options will allow users to express empathy beyond the formerly all-encompassing “like,” which users frequently complained felt like a bizarre reaction to posts involving sad news, such as a death.
Facebook began testing the new buttons a year ago.
“Mark gathered a bunch of people in a room and was like, ‘Hey we’ve been hearing this feedback from people for a really, really long time,’” Julie Zhuo, a product design director at Facebook, told WIRED.
The team decided to use emoji for the new buttons in line with their recent, and very fast, rise to worldwide popularity.
Facebook announced it was testing the new buttons back in October. During the testing phase, users most frequently selected “Love” from the new options, Facebook engineering director Tom Alison told BuzzFeed News.
Alison said this was “just the beginning.”
“The team is still going to be looking at how people are using this,” he said. “We’re going to be learning a lot. We’re going to be iterating on this.”