Who is Carson’s new rap ad really meant to appeal to?

Is hip-hop going to help presidential candidate Dr. Ben Carson win the election? That will be up to the young black voters who are being targeted in his new radio campaign.

The 60-second ad is scheduled to air on broadcasts Friday in eight “urban markets” including Miami; Atlanta; Houston; Detroit; Birmingham, Alabama; Jackson, Mississippi; Memphis, Tennessee; and Little Rock, Arkansas.

The ad incorporates lyrics from a rapper who goes by the name Aspiring Mogul as well as short snippets of Carson’s stump speeches.

“America became a great nation early on not because it was flooded with politicians but because It was flooded with people who understood the value of personal responsibility, hard work, innovation and that’s what will get us on the right track now,” Carson says in the ad.

Carson’s campaign claims it will use the ad to appeal to a younger black audience. Today on social media, many expressed skepticism over whether this approach is the best way for him to accomplish this. Some even wondered if Carson has another motive entirely for creating the commercial.

“I am not competent to judge whether this ad is likely to be deemed arresting, effective, puzzling or laughable by its target audience,” wrote Ed Kilgore on WashingtonMonthly.com. “But you do have to wonder if the real ‘target audience’ isn’t African-Americans … if instead it’s part of an effort to convince white conservatives that Carson is willing and able to cut into the overwhelmingly Democratic African-American vote in a general election”

Users on Twitter, Facebook and other social media platforms already have begun mocking Carson’s attempt to connect younger black voters.

“The ad’s biggest problem? Its ham-fisted pandering to black voters comes across as pure condescension,” staff writer Issie Lapowsky wrote on Wired.com. “Not only that, but the rapping itself is so dated that the very people the campaign is trying to connect with probably weren’t even born when that particular style was popular.”

Doug Watts, a spokesman for the Carson campaign, told ABC News that the ad reaches out to black youth in “a language that they prefer and … in a cultural format that they appreciate.”

The Carson campaign is eager to woo black voters. In the most recent Quinnipiac poll, in a matchup between Democratic candidate Hillary Clinton and Carson, black voters said they would side with Clinton 73 percent, to Carson’s 19 percent.

“This happens to be a group that we feel pretty strongly is ready and prepared to start working for Ben Carson,” Watts said. The campaign has already made plans to pursue this demographic through the March primaries.