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Technologically speaking, how different are midterms 2014 from 2010?

Pew Research Center found that more Americans are relying on social media and mobile devices to keep up with Election 2014 coverage than during the midterms of 2010.

Twenty-five percent of registered voters use their cellphones to get their political news, a 13 percent increase from 2010. And more than twice as many Americans follow political candidates on social media than during the 2010 midterms.

The spike in social media and cell phone use to stay politically informed makes sense, given that more people are using these technologies than four years prior. The question is, are the major parties paying attention?

On Sunday, New York Times reporter Ashley Parker told PBS NewsHour Weekend’s Hari Sreenivasan that both the GOP and Democratic Party are taking notice of the trend. Both parties are utilitizing digital advertising, serving ads directly to people’s phones, and tapping into the likes of Facebook’s advertising features to target voters based on interests and locations.

“But compared to television, it’s still a very small portion,” said Parker. “So [digital advertising] is increasing rapidly, but television is still sort of the 800-pound gorilla.”

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