By — Steve Peoples, Associated Press Steve Peoples, Associated Press By — Jill Colvin, Associated Press Jill Colvin, Associated Press By — Joey Cappelletti, Associated Press Joey Cappelletti, Associated Press Leave your feedback Share Copy URL https://www.pbs.org/newshour/politics/the-midterms-stakes-are-high-for-these-2028-presidential-prospects Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter The midterms stakes are high for these 2028 presidential prospects Politics Oct 9, 2026 1:04 PM EDT NEW YORK (AP) — As most of the political world focuses on next month's midterm elections, the shadow primary for the 2028 presidential contest is quietly playing out in public view. Democratic and Republican presidential prospects have been crisscrossing the country, raising money and tapping their political connections to help boost their parties' candidates — and their own White House ambitions. Educate your inbox Subscribe to Here’s the Deal, our politics newsletter for analysis you won’t find anywhere else. Enter your email address Subscribe Form error message goes here. Thank you. Please check your inbox to confirm. Here's a closer look at some of the leading prospects and how their political futures may be influenced by what happens Nov. 3. California Governor Gavin Newsom speaks at the Center for American Progress (CAP) IDEAS Conference at The Mayflower Hotel in Washington, D.C., May 19, 2026. Photo by Annabelle Gordon/Reuters Newsom has a Southern strategy Gavin Newsom leaves the California governor's office at the end of the year, and he's been among the most active Democrats throughout the midterms. He's paid particular attention to the South, where he's campaigned with candidates up and down the ballot in states like Alabama, Mississippi, North Carolina and, not surprisingly, South Carolina, which hosts the party's first presidential primary contest in 2028. The Southern focus aligns with the mission of Newsom's Campaign for Democracy political action committee, which was established in 2023 to help his party compete in red states. But it could also help endear him to African American voters, who make up the heart of the Democratic base. Newsom's star power — and his extensive email list — has strengthened his relationships with key Democratic officials in states like Nevada and New Hampshire, where he's sent out fundraising emails that have generated a surge of donations in recent months. WATCH: Gavin Newsom on how to beat the GOP: 'Democrats need to grow a backbone' Perhaps Newsom's biggest midterm contribution was backing Proposition 50, California's response to the Texas Republican mid-decade gerrymander. The proposition, approved by California voters last year, created a new congressional map that may allow Democrats to pick up as many as five additional U.S. House seats in California this fall. As a presidential candidate, the California governor could argue that he was on the front lines of the redistricting battle. But if Democrats do not win all five seats in his state, Newsom's message could be muffled. Vice President JD Vance casts his ballot during early voting at the Hamilton County Board of Elections on Oct. 09, 2026 in Norwood, Ohio. Pool photo by Samuel Corum/Reuters Vance's fate is tied to Trump No potential candidate's fate is as closely tied to President Donald Trump and Republicans' performance as Vice President JD Vance. The 42-year-old has embarked on an aggressive midterm campaign schedule — from the Midwest, to the South, to Alaska — and focused on the administration's efforts to root out fraud. READ MORE: Erika Kirk backs JD Vance's potential 2028 presidential bid at Turning Point USA conference A key state will be Ohio, which Vance briefly represented in the Senate. Republican Sen. Jon Husted, who was appointed to fill Vance's seat in 2025, is facing an aggressive challenge from former Democratic Sen. Sherrod Brown. And in the governor's race, Democrat Amy Acton is in a close contest with Republican Vivek Ramaswamy. The effectiveness of the conservative group Turning Point Action will also be scrutinized. Erika Kirk, the widow of Turning Point co-founder Charlie Kirk and the organization's new leader, has already endorsed Vance's potential presidential bid and leaders have said they intend to use the group to support his campaign. Vance has said he is not focused on running for president, but "trying to help elect Republicans." Pennsylvania Governor Josh Shapiro speaks during an event to mark 100 days until the midterm elections with U.S. House Minority Leader Hakeem Jeffries (D-NY), and Congressional Candidate Bob Brooks (Pennsylvania's District 7) in Bethlehem, Pennsylvania, July 26, 2026. Photo by Hannah Beier/Reuters Shapiro is all about Pennsylvania Among the Democrats leading the 2028 conversation, none have done less beyond their home state than Pennsylvania Gov. Josh Shapiro. He hasn't visited any early primary states or campaigned with any midterm candidates beyond his state. That's by design for a 53-year-old Democrat whose selling point as a presidential candidate might be his clout in Pennsylvania, which has emerged as perhaps the most important swing state in the nation. READ MORE: Pennsylvania's Democratic Gov. Shapiro wins his primary, as do his endorsed candidates Shapiro is expected to cruise to reelection over his Republican challenger, state Treasurer Stacy Garrity, which has allowed him to spend his political capital elsewhere. Shapiro has gone all in to ensure Democrats win both chambers of the state legislature in November, and he's devoted significant time and resources to flipping four congressional seats. If Shapiro can demonstrate strength in swing counties like Beaver, Luzerne or Erie, it could help him make a credible claim to winning back some of the working-class voters that Democrats have lost in the Trump era. Governor Andy Beshear (D-KY) talks about his newly published book at George Washington University during a discussion with Governor Wes Moore (D-MD) in Washington, D.C., Sept. 22, 2026. Photo by Evelyn Hockstein/Reuters Beshear faces risk and reward As chairman of the Democratic Governors Association, Kentucky Gov. Andy Beshear may have done more than any other potential candidate to boost his national profile during the midterms. He'll headline a get-out-the-vote tour through key states, beginning with Nevada on Oct. 22. He also spent some of the campaign on a national book tour, allowing him to cozy up to influential Democrats in early states. Still, Beshear's spending decisions as chief of the governors association in 2026 may present the highest risk and reward for him heading into 2028. WATCH: Andy Beshear on how Democrats can appeal to voters across party lines He's been active in supporting Democratic candidates in traditional swing states like Wisconsin, Michigan and Arizona while pushing into Republican-leaning states like Ohio and Iowa, places he argues could be critical in the next White House campaign. But Democrats in other states are clamoring for more resources and warning Beshear of blowback if he doesn't deliver. Under pressure, the governors association sent $1 million this week to help the candidate for Texas governor, Gina Hinojosa. U.S. Senator Ted Cruz (R-TX) speaks on the day President Donald Trump makes an announcement regarding personal investment accounts for children in the Oval Office at the White House in Washington, D.C., Oct. 7, 2026. Photo by Jonathan Ernst/Reuters Cruz hits the road Texas Sen. Ted Cruz has long been one of his party's most active campaigners and fundraisers, and he is continuing those efforts this year as he openly weighs another presidential bid. His Truth and Courage PAC has spent more than $2.4 million this year on ads supporting midterm candidates, according to AdImpact, mostly to help Senate candidate Ken Paxton in his home state. READ ME: Vance? Rubio? DeSantis? Cruz? Republicans at Dallas convention ponder options for post-Trump leader Cruz has traveled three times to Iowa, the first state on Republicans' nominating calendar and where he won the caucuses during the 2016 primary. He'll be in Alaska next week, and is also planning trips to South Carolina, North Carolina and most likely Michigan. Illinois Govenor JB Pritzker speaks during an Illinois Chamber of Commerce luncheon at the Hilton hotel in Chicago, Illinois, Sept. 24, 2026. Photo by Jim Vondruska/Reuters Pritzker's money plays Illinois Gov. JB Pritzker is seeking his third term in November, but the Democrat has focused more on helping midterm candidates in other states. Pritzker's team says the billionaire Democrat has already donated $38 million to the party's midterm efforts, including personal donations and roughly $20 million through his Ready for the Fight PAC, which is focused on taking down MAGA candidates, even in long-shot districts. WATCH: 'Come and get me,' Pritzker responds to Trump's call to put Illinois governor in jail More than other 2028 prospects, Pritzker has been focused on the Texas governor's race, where he donated $1 million this week, on top of $200,000 he gave earlier. He's also been active on the speaker circuit, having participated in more than 75 events across the country, including in Nevada and New Hampshire. He's expected to visit South Carolina before Election Day as well. U.S. Rep. Alexandria Ocasio-Cortez, D-N.Y. arrives into the memorial to commemorate the 25th anniversary of the September 11, 2001 attacks on the World Trade Center, in New York, Sept. 11, 2026. Pool photo by Adam Gray/Reuters AOC's progressive politics face a test Rep. Alexandria Ocasio-Cortez of New York has been increasingly open about a potential presidential run, where she would be a major player in the Democratic Party's progressive lane. But first, she's trying to prove that her brand of politics can succeed in a presidential swing state like Michigan, where she has thrown her weight behind Michigan Senate candidate Abdul El-Sayed. They appeared together this week at a New York City fundraiser, and she cast his campaign as a broader test for the progressive movement. WATCH: Sanders, AOC deliver remarks in Missoula, MT as part of 'Fighting Oligarchy' tour "If Abdul can win in Michigan, anybody can win anywhere," Ocasio-Cortez told the audience. Ocasio-Cortez and other Democrats have acknowledged that she'll face questions about whether she can appeal to voters across the country. Ocasio-Cortez argues an El-Sayed victory in Michigan, which is one of the early states in the next Democratic presidential primary, could challenge some of those assumptions. Keynote speaker, former Secretary of Transportation Pete Buttigieg, gestures during his address to attendees during the Democratic Party's 2026 Eleanor Roosevelt Dinner in Concord, New Hampshire, Oct. 3, 2026. Photo by CJ Gunther/Reuters Buttigieg keeps a busy schedule Since leaving his job as transportation secretary under President Joe Biden, Pete Buttigieg has had the luxury of free time. He has used it to aggressively travel across the country, raising money and campaigning for Democrats on the ballot this year. Buttigieg has endorsed nearly 100 candidates this cycle, from state legislative contests to U.S. Senate races, and has appeared on the campaign trail with roughly half of them, according to his team. He has visited 37 states since leaving office. READ MORE: Pete Buttigieg returns to South Carolina as he weighs another White House run The range of those appearances also offers a glimpse at Buttigieg's appeal within the party. Democrats have welcomed him even in deeply Republican territory, including Nancy Lacore, a U.S. House candidate in South Carolina who campaigned with Buttigieg in August. He also helped bring Democratic candidates together for a Michigan unity event in August after hotly contested primaries. A free press is a cornerstone of a healthy democracy. Support trusted journalism and civil dialogue. Donate now By — Steve Peoples, Associated Press Steve Peoples, Associated Press By — Jill Colvin, Associated Press Jill Colvin, Associated Press By — Joey Cappelletti, Associated Press Joey Cappelletti, Associated Press
NEW YORK (AP) — As most of the political world focuses on next month's midterm elections, the shadow primary for the 2028 presidential contest is quietly playing out in public view. Democratic and Republican presidential prospects have been crisscrossing the country, raising money and tapping their political connections to help boost their parties' candidates — and their own White House ambitions. Educate your inbox Subscribe to Here’s the Deal, our politics newsletter for analysis you won’t find anywhere else. Enter your email address Subscribe Form error message goes here. Thank you. Please check your inbox to confirm. Here's a closer look at some of the leading prospects and how their political futures may be influenced by what happens Nov. 3. California Governor Gavin Newsom speaks at the Center for American Progress (CAP) IDEAS Conference at The Mayflower Hotel in Washington, D.C., May 19, 2026. Photo by Annabelle Gordon/Reuters Newsom has a Southern strategy Gavin Newsom leaves the California governor's office at the end of the year, and he's been among the most active Democrats throughout the midterms. He's paid particular attention to the South, where he's campaigned with candidates up and down the ballot in states like Alabama, Mississippi, North Carolina and, not surprisingly, South Carolina, which hosts the party's first presidential primary contest in 2028. The Southern focus aligns with the mission of Newsom's Campaign for Democracy political action committee, which was established in 2023 to help his party compete in red states. But it could also help endear him to African American voters, who make up the heart of the Democratic base. Newsom's star power — and his extensive email list — has strengthened his relationships with key Democratic officials in states like Nevada and New Hampshire, where he's sent out fundraising emails that have generated a surge of donations in recent months. WATCH: Gavin Newsom on how to beat the GOP: 'Democrats need to grow a backbone' Perhaps Newsom's biggest midterm contribution was backing Proposition 50, California's response to the Texas Republican mid-decade gerrymander. The proposition, approved by California voters last year, created a new congressional map that may allow Democrats to pick up as many as five additional U.S. House seats in California this fall. As a presidential candidate, the California governor could argue that he was on the front lines of the redistricting battle. But if Democrats do not win all five seats in his state, Newsom's message could be muffled. Vice President JD Vance casts his ballot during early voting at the Hamilton County Board of Elections on Oct. 09, 2026 in Norwood, Ohio. Pool photo by Samuel Corum/Reuters Vance's fate is tied to Trump No potential candidate's fate is as closely tied to President Donald Trump and Republicans' performance as Vice President JD Vance. The 42-year-old has embarked on an aggressive midterm campaign schedule — from the Midwest, to the South, to Alaska — and focused on the administration's efforts to root out fraud. READ MORE: Erika Kirk backs JD Vance's potential 2028 presidential bid at Turning Point USA conference A key state will be Ohio, which Vance briefly represented in the Senate. Republican Sen. Jon Husted, who was appointed to fill Vance's seat in 2025, is facing an aggressive challenge from former Democratic Sen. Sherrod Brown. And in the governor's race, Democrat Amy Acton is in a close contest with Republican Vivek Ramaswamy. The effectiveness of the conservative group Turning Point Action will also be scrutinized. Erika Kirk, the widow of Turning Point co-founder Charlie Kirk and the organization's new leader, has already endorsed Vance's potential presidential bid and leaders have said they intend to use the group to support his campaign. Vance has said he is not focused on running for president, but "trying to help elect Republicans." Pennsylvania Governor Josh Shapiro speaks during an event to mark 100 days until the midterm elections with U.S. House Minority Leader Hakeem Jeffries (D-NY), and Congressional Candidate Bob Brooks (Pennsylvania's District 7) in Bethlehem, Pennsylvania, July 26, 2026. Photo by Hannah Beier/Reuters Shapiro is all about Pennsylvania Among the Democrats leading the 2028 conversation, none have done less beyond their home state than Pennsylvania Gov. Josh Shapiro. He hasn't visited any early primary states or campaigned with any midterm candidates beyond his state. That's by design for a 53-year-old Democrat whose selling point as a presidential candidate might be his clout in Pennsylvania, which has emerged as perhaps the most important swing state in the nation. READ MORE: Pennsylvania's Democratic Gov. Shapiro wins his primary, as do his endorsed candidates Shapiro is expected to cruise to reelection over his Republican challenger, state Treasurer Stacy Garrity, which has allowed him to spend his political capital elsewhere. Shapiro has gone all in to ensure Democrats win both chambers of the state legislature in November, and he's devoted significant time and resources to flipping four congressional seats. If Shapiro can demonstrate strength in swing counties like Beaver, Luzerne or Erie, it could help him make a credible claim to winning back some of the working-class voters that Democrats have lost in the Trump era. Governor Andy Beshear (D-KY) talks about his newly published book at George Washington University during a discussion with Governor Wes Moore (D-MD) in Washington, D.C., Sept. 22, 2026. Photo by Evelyn Hockstein/Reuters Beshear faces risk and reward As chairman of the Democratic Governors Association, Kentucky Gov. Andy Beshear may have done more than any other potential candidate to boost his national profile during the midterms. He'll headline a get-out-the-vote tour through key states, beginning with Nevada on Oct. 22. He also spent some of the campaign on a national book tour, allowing him to cozy up to influential Democrats in early states. Still, Beshear's spending decisions as chief of the governors association in 2026 may present the highest risk and reward for him heading into 2028. WATCH: Andy Beshear on how Democrats can appeal to voters across party lines He's been active in supporting Democratic candidates in traditional swing states like Wisconsin, Michigan and Arizona while pushing into Republican-leaning states like Ohio and Iowa, places he argues could be critical in the next White House campaign. But Democrats in other states are clamoring for more resources and warning Beshear of blowback if he doesn't deliver. Under pressure, the governors association sent $1 million this week to help the candidate for Texas governor, Gina Hinojosa. U.S. Senator Ted Cruz (R-TX) speaks on the day President Donald Trump makes an announcement regarding personal investment accounts for children in the Oval Office at the White House in Washington, D.C., Oct. 7, 2026. Photo by Jonathan Ernst/Reuters Cruz hits the road Texas Sen. Ted Cruz has long been one of his party's most active campaigners and fundraisers, and he is continuing those efforts this year as he openly weighs another presidential bid. His Truth and Courage PAC has spent more than $2.4 million this year on ads supporting midterm candidates, according to AdImpact, mostly to help Senate candidate Ken Paxton in his home state. READ ME: Vance? Rubio? DeSantis? Cruz? Republicans at Dallas convention ponder options for post-Trump leader Cruz has traveled three times to Iowa, the first state on Republicans' nominating calendar and where he won the caucuses during the 2016 primary. He'll be in Alaska next week, and is also planning trips to South Carolina, North Carolina and most likely Michigan. Illinois Govenor JB Pritzker speaks during an Illinois Chamber of Commerce luncheon at the Hilton hotel in Chicago, Illinois, Sept. 24, 2026. Photo by Jim Vondruska/Reuters Pritzker's money plays Illinois Gov. JB Pritzker is seeking his third term in November, but the Democrat has focused more on helping midterm candidates in other states. Pritzker's team says the billionaire Democrat has already donated $38 million to the party's midterm efforts, including personal donations and roughly $20 million through his Ready for the Fight PAC, which is focused on taking down MAGA candidates, even in long-shot districts. WATCH: 'Come and get me,' Pritzker responds to Trump's call to put Illinois governor in jail More than other 2028 prospects, Pritzker has been focused on the Texas governor's race, where he donated $1 million this week, on top of $200,000 he gave earlier. He's also been active on the speaker circuit, having participated in more than 75 events across the country, including in Nevada and New Hampshire. He's expected to visit South Carolina before Election Day as well. U.S. Rep. Alexandria Ocasio-Cortez, D-N.Y. arrives into the memorial to commemorate the 25th anniversary of the September 11, 2001 attacks on the World Trade Center, in New York, Sept. 11, 2026. Pool photo by Adam Gray/Reuters AOC's progressive politics face a test Rep. Alexandria Ocasio-Cortez of New York has been increasingly open about a potential presidential run, where she would be a major player in the Democratic Party's progressive lane. But first, she's trying to prove that her brand of politics can succeed in a presidential swing state like Michigan, where she has thrown her weight behind Michigan Senate candidate Abdul El-Sayed. They appeared together this week at a New York City fundraiser, and she cast his campaign as a broader test for the progressive movement. WATCH: Sanders, AOC deliver remarks in Missoula, MT as part of 'Fighting Oligarchy' tour "If Abdul can win in Michigan, anybody can win anywhere," Ocasio-Cortez told the audience. Ocasio-Cortez and other Democrats have acknowledged that she'll face questions about whether she can appeal to voters across the country. Ocasio-Cortez argues an El-Sayed victory in Michigan, which is one of the early states in the next Democratic presidential primary, could challenge some of those assumptions. Keynote speaker, former Secretary of Transportation Pete Buttigieg, gestures during his address to attendees during the Democratic Party's 2026 Eleanor Roosevelt Dinner in Concord, New Hampshire, Oct. 3, 2026. Photo by CJ Gunther/Reuters Buttigieg keeps a busy schedule Since leaving his job as transportation secretary under President Joe Biden, Pete Buttigieg has had the luxury of free time. He has used it to aggressively travel across the country, raising money and campaigning for Democrats on the ballot this year. Buttigieg has endorsed nearly 100 candidates this cycle, from state legislative contests to U.S. Senate races, and has appeared on the campaign trail with roughly half of them, according to his team. He has visited 37 states since leaving office. READ MORE: Pete Buttigieg returns to South Carolina as he weighs another White House run The range of those appearances also offers a glimpse at Buttigieg's appeal within the party. Democrats have welcomed him even in deeply Republican territory, including Nancy Lacore, a U.S. House candidate in South Carolina who campaigned with Buttigieg in August. He also helped bring Democratic candidates together for a Michigan unity event in August after hotly contested primaries. A free press is a cornerstone of a healthy democracy. Support trusted journalism and civil dialogue. Donate now