Donald Trump’s campaign is planning to launch a big advertising blitz in key swing states over the next four weeks to reverse his slide in the polls, campaign manager Kellyanne Conway said on Wednesday.
“We’ve budgeted for a big ad buy, particularly in the 10 or 11 states where we see this race headed,” Conway told PBS NewsHour’s Judy Woodruff. Conway did not say how much the ad buy would cost, or which specific states the campaign would target.
But Conway said the campaign was targeting “a variety of states that Obama carried twice,” a signal that Trump could spend more time and resources in coming weeks on ads in states like Virginia and Colorado.
“The goal for us is to increase the number of Republicans who are supporting Mr. Trump,” Conway said.
She added that the campaign would also focus on turning out millennial and minority voters, two groups that Trump has struggled with throughout the presidential race.
Conway also pushed back on reports of a growing rift between Trump and Republican leaders. Dozens of Republicans have withdrawn their support of Trump since a 2005 video surfaced of the GOP nominee bragging about sexual assault.
But some Republicans who unendorsed Trump have switched tracks in recent days and said that they plan to back the party nominee after all. They include Sen. Deb Fischer of Nebraska and Rep. Joe Heck, who is running for Senate in Nevada.
“You have a number of them, Senators saying, ‘Well Ok, I changed my mind I’m actually going to vote for him,’” Conway said.
Still, the damage from the video has been palpable in recent days. Clinton is leading in national polls and in several key swing states like Pennsylvania and Virginia.
“The reality is, there is a very narrow path, almost impossible path, for Donald Trump to be successful,” Guy Cecil, the co-chairman and chief strategist of Priorities USA, the main pro-Clinton Super PAC, told PBS NewsHour on Wednesday.
Cecil said the Clinton campaign and its allies planned to go on offense over the next four weeks in conservative states like Georgia where the race remains close.
“We should be expanding the map as significantly as possible,” Cecil said.
He also downplayed new revelations, released in leaked documents last week, that showed Clinton campaign staffers struggling to craft a message for the party’s nominee.
“Conversations that were emailed between campaign staffers pales in comparison to what we have seen revealed about Donald Trump just over the course of the last two weeks,” Cecil said.