Adam Sarraf Named Creative Director of the PBS NewsHour
Washington, DC (August 4, 2016) — PBS NewsHour has named skilled graphic designer Adam Sarraf Creative Director for the nightly news broadcast. Sarraf, who most recently served as Art Director for the digital (website and mobile app) and broadcast rebrand of TV One, will work with NewsHour’s broadcast and digital staff to maintain a unified graphic identify across platforms.
In this role, Sarraf will work to expand the types, formats and templates of motion graphics used on NewsHour’s broadcast and in digital video and with producers to create visual elements that best communicate complex ideas and inform the viewer.
“One year after the launch of NewsHour’s new set and graphics package, there is continued opportunity for our brand to grow visually, both on broadcast and across our digital, social, and mobile platforms,” said Sara Just, PBS NewsHour executive producer and WETA senior vice president. “I’m confident that Adam’s skills – combined with the tremendous talent on our staff – will allow NewsHour to reach even greater heights of creativity, growth and visibility.”
Prior to his work at TV One, Sarraf served as a senior broadcast designer at Alhurra TV, where he assisted the Design Director in implementing and maintaining the graphic identity of the brand and served as an animator.
About PBS NewsHour
PBS NewsHour is seen by over four million weekly viewers and is also available online, via public radio in select markets, and via podcast. PBS NewsHour is a production of NewsHour Productions LLC, a wholly-owned non-profit subsidiary of WETA Washington, D.C., in association with WNET in New York. Major funding for PBS NewsHour is provided by the Corporation for Public Broadcasting, PBS and public television viewers. Major corporate funding is provided by BNSF, Lincoln Financial Group, MD Anderson Cancer Center, and XQ Institute, with additional support from Alfred P. Sloan Foundation, Carnegie Corporation of New York, the J. Paul Getty Trust, the S.D. Bechtel, Jr. Foundation, the John D. and Catherine T. MacArthur Foundation, the Lemelson Foundation, National Science Foundation, The Rockefeller Foundation, the William and Flora Hewlett Foundation, Ford Foundation, Skoll Foundation, Friends of the NewsHour and others. More information on PBS NewsHour is available at www.pbs.org/newshour. On social media, visit www.facebook.com/newshour on Facebook or follow @NewsHour on Twitter.