PBS NewsHour demonstrates audience growth on broadcast and online
The PBS NewsHour, co-anchored by Gwen Ifill and Judy Woodruff, has seen impressive gains, both in terms of broadcast viewers and online visitors, leading into 2015. Compared to December 2013, PBS NewsHour’s broadcast audience in December 2014 was up +12% in total viewers and up nearly +15% of households, according to Nielsen NPower Live +7 ratings. Equally impressive, PBS NewsHour online garnered nearly 9.5 million page views, with more than 4.1 million users during the month of January 2015. This is the highest online monthly audience in the history of PBS NewsHour online, according to Google Analytics.
“The steady gains we’re seeing, both on air and online, demonstrate that there is a growing audience looking for the distinctive storytelling, thoughtful reporting and insightful analysis that we are dedicated to offering across platforms,” said executive producer Sara Just, who joined the NewsHour in September 2014. “Our efforts to further connect our online and television content, recently announced partnerships with The Atlantic, Reveal from the Center for Investigative Reporting and OZY, and commitments to ongoing series including ‘Making Sen$e Thursdays’ and ‘NewsHour Shares’ have translated into recognizable growth. There is much more to come.”
On broadcast – in the coveted age 25-54 demographic – NewsHour saw an +11% gain in December 2014 compared to December 2013. January 2015’s record-breaking traffic online was up more than +75% in page views and nearly +70% in users compared to January 2014.
About PBS NewsHour
PBS NewsHour, co-anchored by Gwen Ifill and Judy Woodruff, is seen by over 4 million weekly viewers and also is available online, via public radio in select markets and via podcast. PBS NewsHour is a production of NewsHour Productions LLC, a wholly owned nonprofit subsidiary of WETA Washington, D.C., in association with WNET in New York. Major funding for PBS NewsHour is provided by the Corporation for Public Broadcasting, PBS and public television viewers. Major corporate funding is provided by BAE Systems, BNSF and Lincoln Financial Group with additional support from Carnegie Corp. of New York, the J. Paul Getty Trust, the William and Flora Hewlett Foundation, the Lemelson Foundation, the John D. and Catherine T. MacArthur Foundation, National Science Foundation, the Alfred P. Sloan Foundation, Friends of the NewsHour and others. More information on PBS NewsHour is available online. On social media, visit Facebook or follow @NewsHour on Twitter.