PBS NewsHour Names Nicole Ellis Digital Anchor

Arlington, VA (October 1, 2021) — PBS NewsHour executive producer Sara Just today named Nicole Ellis the program’s first digital anchor, where she will serve as the dedicated lead anchor for digital video, including anchoring pre- and post-shows and hosting breaking news live streams. The digital anchor role will be pivotal to NewsHour’s commitment to expand its digital capabilities and program more regularly online after seeing record growth across platforms in the past year. Ellis’s start date is October 11th.

“We are delighted to have Nicole join the NewsHour as our new and first digital anchor, as our multiplatform growth continues to expand,” said Just. “We look forward to having her on the NewsHour evening broadcast as well and further our goal of bringing NewsHour quality journalism to people wherever they are seeking insight, clarity and substance about the world we live in now.”

Ellis added, “I often tell people that my beat is context, rather than a single subject because I’ve covered everything from presidential elections to egg freezing and dating with a disability. Being curious about the nuances and complexities that inform our everyday lives is what drew me to journalism and, specifically, PBS NewsHour, for its editorial integrity. I am excited to be a part of NewsHour’s expansion and to join this team of incredibly talented storytellers who share that same curiosity and investment in bringing thoughtful, contextually informed news to audiences everywhere we can reach them.”

From July 2020 to June 2021, NewsHour’s YouTube Channel saw a 40% increase in views for a total of 526M views, while adding 741K new subscribers in just 12 months. Over that same time period, NewsHour’s website saw record traffic with 179M page views, a 9% increase in page views. On Instagram there was a 97% increase in video views to 13.06M for the year and nearly 2.7M interactions, an increase of 156%. On Facebook, interactions grew by 19% as NewsHour’s page crossed over the 2M follower mark. Twitter also saw great growth with over 13M engagements good for a 68% improvement since 2020, as well as 30M video views.

Ellis joins the NewsHour from The Washington Post, where she was an Emmy nominated on-air reporter and anchor covering social issues and breaking news. In this role, she hosted, produced, and directed original documentaries and breaking news videos for The Post’s website, YouTube, Amazon Prime, Facebook, and Twitch. Ellis created and hosted The Post’s first original documentary series, “Should I freeze my eggs?,” in which she explores her own fertility and received the 2019 Digiday Publishers Award. She also created and hosted the Webby Award-winning news literacy series “The New Normal,” the most viewed video series in the history of The Washington Post’s women’s vertical, The Lily.

She is the author of “We Go High,” a non-fiction self-help-by-proxy book on overcoming adversity publishing in 2022, and host of the Critical Conversations BookClub, an author-led book club platform launching later this year.

Prior to that, Ellis was a part of the production team for the Peabody and Emmy Award-winning series, CNN Heroes. She holds a Bachelor of Arts in Anthropology and Human Rights from Columbia University, as well as a Master’s in Journalism from Columbia Journalism School.

Press Contact: Ella Richardson, erichardson (at) newshour (dot) org