PBS NewsHour Sets Record Growth in Q1 2016
For Immediate Release:
Washington, DC (April 4, 2016) — PBS NewsHour closed out Q1 2016 with growth on broadcast, online, and on social, including all-time highs for pageviews, unique visitors, video views and mobile sessions. According to Nielsen national ratings, NewsHour’s P2+ average audience for February 2016 was up +16% vs. Feb. 2015, at 1,083,000 viewers while January 2016 was up +6% vs. Jan. 2015. Nielsen Overnight TRAC ratings for March 2016 are up +20.5% vs. March 2015.
During the second and shortest month of the year, NewsHour set records with 10.3 million pageviews, up +28% vs. February 2015, representing more than 4.6 million unique visitors, up +22% vs. Feb. 2015. During the month when NewsHour co-anchors and managing editors Gwen Ifill and Judy Woodruff moderated the PBS NewsHour Democratic Primary Debate between Hillary Clinton and Bernie Sanders, combined video views on NewsHour’s website and Facebook and YouTube pages were more than 11.6 million (Facebook views calculated at more than 30 seconds). Facebook engagement in February 2016 also saw immense growth, up more than +1,166% and reaching more than 3.9 million engaged users.
Growth online continued into March 2016, when for the second time ever NewsHour hit more than 10 million pageviews. Compared to March 2016, NewsHour was up +32% in pageviews and had more than 4.5 million users, up +28% vs. March 2016.
About PBS NewsHour
PBS NewsHour is seen by over four million weekly viewers and is also available online, via public radio in select markets, and via podcast. PBS NewsHour is a production of NewsHour Productions LLC, a wholly-owned non-profit subsidiary of WETA Washington, D.C., in association with WNET in New York. Major funding for PBS NewsHour is provided by the Corporation for Public Broadcasting, PBS and public television viewers. Major corporate funding is provided by BNSF, Lincoln Financial Group, Fathom, and Genentech with additional support from Alfred P. Sloan Foundation, Carnegie Corporation of New York, the J. Paul Getty Trust, the S.D. Bechtel, Jr. Foundation, the John D. and Catherine T. MacArthur Foundation, the Lemelson Foundation, National Science Foundation, The Rockefeller Foundation, the William and Flora Hewlett Foundation, Ford Foundation, Skoll Foundation, Friends of the NewsHour and others. More information on PBS NewsHour is available at www.pbs.org/newshour. On social media, visit NewsHour on Facebook or follow @NewsHour on Twitter.
Media Contact: Nick Massella
Director of Audience Engagement and Communications, PBS NewsHour