PBS NewsHour’s Online and Social Efforts Demonstrate Growing Reach During RNC and DNC
Washington, DC (August 5, 2016) — In addition to strong ratings on broadcast, PBS NewsHour saw momentous reach online and on social during the weeks of the Republican and Democratic National Conventions. Traffic on NewsHour’s website for the last two weeks of July 2016 was up +45% at 4.4 million total page views (319,000 average daily) compared to the same two week range in 2015. Users to pbs.org/newshour were up +70% compared to the same weeks and year prior, at 2.4 million total users (214,000 average daily).
During the week of each party’s convention, NewsHour produced round-the-clock coverage with live video, a live blog, a broad range of analysis, reporting inside and outside the event space in both cities and extensive video, photo, and text posts across NewsHour’s social media platforms including Facebook, Twitter, Instagram, and Snapchat.
On Youtube, NewsHour saw the largest gains, with more watch time during the two weeks of the conventions than during all of 2015 combined. NewsHour had 1.48 million average daily views – more than 20 million in total – on the social video platform for live and on-demand video, up more than +1,500% compared to the same time frame.
And on social, views of videos posted to NewsHour’s Facebook page were up nearly +900% compared to the same weeks in 2015. Total video views on the social platform were more than 10 million with a daily average view count at 761,000.
About PBS NewsHour
PBS NewsHour is seen by over four million weekly viewers and is also available online, via public radio in select markets, and via podcast. PBS NewsHour is a production of NewsHour Productions LLC, a wholly-owned non-profit subsidiary of WETA Washington, D.C., in association with WNET in New York. Major funding for PBS NewsHour is provided by the Corporation for Public Broadcasting, PBS and public television viewers. Major corporate funding is provided by BNSF, Lincoln Financial Group, MD Anderson Cancer Center, and XQ Institute, with additional support from Alfred P. Sloan Foundation, Carnegie Corporation of New York, the J. Paul Getty Trust, the S.D. Bechtel, Jr. Foundation, the John D. and Catherine T. MacArthur Foundation, the Lemelson Foundation, National Science Foundation, The Rockefeller Foundation, the William and Flora Hewlett Foundation, Ford Foundation, Skoll Foundation, Friends of the NewsHour and others. More information on PBS NewsHour is available at www.pbs.org/newshour. On social media, visit www.facebook.com/newshour on Facebook or follow @NewsHour on Twitter.