In December, Amazon announced plans to ship your bought items via drone. But, by the looks of a new patent, that plan fast might not be fast enough for the world’s largest online retailer. Now, they are planning to ship your items before you have even bought them.
In a nutshell, Amazon is counting on its shoppers being predictable.
The company filed a U.S. patent for their “anticipatory package shipping” method and system in December. According to their patent, Amazon plans to “(ship) the package to the destination geographical area without completely specifying the delivery address at time of shipment, and while the package is in transit, completely specifying the delivery address for the package.” Meaning, Amazon believes it has developed an algorithm that tells them what you will buy before you even decide yourself.
Amazon will use customers’ search history, their wish lists, even how long a cursor hovers over an item to preemptively deliver packages. And if their algorithm slips up and the company sends a package that a customer didn’t buy? Well, the patent reads that delivering “the package to the given customer as a promotional gift may be used to build goodwill.”