Leave your feedback Share Copy URL https://www.pbs.org/newshour/science/science-of-shopping Email Facebook Twitter LinkedIn Pinterest Tumblr Share on Facebook Share on Twitter The Science of Shopping Science Aug 1, 2011 9:55 AM EDT “With so many products and so many stores and websites, how do we decide what to buy and where to shop?” NewsHour science correspondent Miles O’Brien asks in the National Science Foundation’s latest Science Nation piece. Computer scientists have developed software that uses ceiling-mounted cameras to track shoppers and then digitally analyze their behavior. Some of the trends they’ve found: people prefer wide aisles, brand loyalty is on the wane and women dwell longer over merchandise before making decisions than men. Computer scientist Rajeev Sharma, CEO of VideoMining, explains how it works. For the record, the National Science Foundation is an underwriter of the NewsHour. We're not going anywhere. Stand up for truly independent, trusted news that you can count on! Donate now
“With so many products and so many stores and websites, how do we decide what to buy and where to shop?” NewsHour science correspondent Miles O’Brien asks in the National Science Foundation’s latest Science Nation piece. Computer scientists have developed software that uses ceiling-mounted cameras to track shoppers and then digitally analyze their behavior. Some of the trends they’ve found: people prefer wide aisles, brand loyalty is on the wane and women dwell longer over merchandise before making decisions than men. Computer scientist Rajeev Sharma, CEO of VideoMining, explains how it works. For the record, the National Science Foundation is an underwriter of the NewsHour. We're not going anywhere. Stand up for truly independent, trusted news that you can count on! Donate now