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Experts Assess President Obama’s Strategy With Media

Jeffrey Brown talks with media analysts about the press corps' coverage of President Obama during his first few months in office.

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JIM LEHRER:

And finally tonight, the Obama media message. Jeffrey Brown has our Media Unit report.

JEFFREY BROWN:

From his January inauguration to today, President Obama has been a constant media presence, driven by policy — the domestic and international crises he's had to deal with — and personality — the youthful figure and his family in an historic presidency.

In addition to daily news coverage, there have been several specials.

TV ANNOUNCER:

Starting at 10:00, a television event from the White House.

JEFFREY BROWN:

Tonight, ABC adds another with a primetime health care event from the White House.

MICHELLE OBAMA, First Lady of the United States: This is a beautiful home.

JEFFREY BROWN:

Recently, NBC aired several behind-the-scenes reports for "The Today Show," "Nightly News," and two primetime specials.

There have also been numerous one-on-one interviews, including on the NewsHour, and a good deal of late-night levity.

Lots of coverage may be the norm for a new president, but some have wondered aloud about what Washington Post columnist Robert Samuelson called an "Obama infatuation." "Has any recent president basked in so much favorable media coverage?" Samuelson asked. "Well, maybe John Kennedy for a moment, but no president since. On the whole, this is not healthy for America."

HOST:

The president of the United States, Barack Obama.