Hundreds of music stars are expected to perform at the Live Earth concert over the weekend, which is set to draw attention to the world's environmental problems. A Rolling Stone editor discusses the cultural impact of the show.
Read the Full Transcript
And we get more on Live Earth and past efforts now from Joe Levy, executive editor of Rolling Stone magazine.
Well, Joe Levy, some of these past efforts seemed to have pretty clear goals, mostly to raise money for specific causes. Live Earth seems to be a little different. What are the organizers hoping to get from people or bring to people?
JOE LEVY, Executive Editor, Rolling Stone:
Well, they're hoping to bring information to people.
What they're hoping to get is change. Organizers hope — they want this to be a tipping point. Even to some degree, they hope it will be a generational defining moment for some people, that this is a moment where we all feel connected, concerts all over the globe. We live in age in which we are just one e-mail away from each other.
And this is a specific problem, global warming, that affects us all, not just one group of people in one country, not just one crisis, but an ongoing crisis that affects us all in the future. And, so, they will be asking people to make changes in their lives, individual change, and also trying to inspire some sort of political action.
How will they mix the message in with the music, specifically in this case?
I think you can expect to hear a fair amount of message from the stage, perhaps from Al Gore, who will be hosting the concert in New Jersey. Also, I think you can expect some science, some very palatable science, mixed in with the music.
But, specifically, they are directing people online. They are directing them to a seven-point pledge that they are asking people to take to try and answer this idea that there is no direct action here. They're giving people actions they can take.