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World Jul 14

Campaign brewing to remove name of Hindu god off popular beer

By William J. Kole, Associated Press

Economy Apr 11

Production still/Warner Bros
Brands treat us like the replicants in ‘Blade Runner’

Many brands have come to the same conclusion as the fictional Tyrell Corporation in "Blade Runner": by giving their products a past and a personality, they can increase their power of influence on the consumer.

By Wahyd Vannoni

Economy Nov 03

How Donald Trump equated his name with luxury and sold it to the masses

Why do celebrity brands have an emotional impact on consumers?…

By Paul Solman

Nation Mar 11

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Study finds fear drives people into the embrace of brand-name products

A new study finds that when someone is put into a fearful situation without another person to turn to, they will turn to a brand to provide that missing support.

By Justin Scuiletti

World Jul 15

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Retailers Launch Partnership to Improve Factory Safety in Bangladesh

Retailers Launch Partnership to Improve Factory Safety in Bangladesh…

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Full Episode
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