To fully appreciate why South Africa is so excited about hosting the World Cup, you have to remember how recently the sports-crazy country was isolated on the international scene. One of the few things South Africans of all colors…

This year's World Cup song, "Waka Waka (This Time for Africa)," has stirred sentiment among South Africans, many of whom were outraged because FIFA selected a non-African, Colombian pop star Shakira, to write the song and perform lead vocals.

2010 Fine Art, a Cape Town-based company, commissioned more than 100 artists from around the globe to create works inspired by the 2010 FIFA World Cup. General Manager Rob Spaull describes the project. All images courtesy of 2010 Fine Art.