World Jul 25

KitKat chocolate-covered wafer bars manufactured by Nestle are seen in London, Britain, on July 25. Photo illustration by Hannah McKay/Reuters
No break for KitKat in Europe as trademark request rejected

STAVANGER, Norway — KitKat is not getting its break. The maker of the chocolate bar has for 16 years tried to trademark its four-finger shape in the European Union, arguing it is a distinctive feature that deserves protection.